In case you’re like most companies, you’re at all times in search of methods to generate extra leads and gross sales. And when you’re like most companies, you don’t have numerous time or cash to waste on advertising strategies that don’t work.
That’s the place advertising automation is available in. Advertising automation is a brand new and helpful improvement that may make your advertising efforts simpler, sooner, and extra correct.
By automating sure duties, you may release your time to give attention to extra necessary issues, like the general imaginative and prescient and progress of your small business.
As well as, automated advertising can assist you observe your outcomes and measure your return on funding (ROI).
So when you’re in search of a brand new and improved option to generate leads and gross sales, think about using advertising automation. It simply is likely to be the reply to your prayers.
7 Methods You Can Use Advertising Automation to Nurture Leads
So, how precisely can you employ advertising automation to nurture leads?
Nurturing your lead base is all about creating an affiliate relationship with them and making them accustomed to your model.
It’s additionally a time so that you can study extra about them by way of their behaviors.
Consequently, you’ll have the ability to fine-tune your content material creation, promoting, gross sales calls, and so forth. And meet your closing purpose, which is to shut gross sales.
Right here’s how advertising automation can be utilized for lead nurturing in plenty of methods:
1. Sending focused emails primarily based on buyer habits or pursuits
- Instance of an electronic mail automation circulate – by WPForms
Focused emails are a good way to make use of advertising automation to nurture leads. By sending clients emails which are related to their pursuits, you may assist them get to know your model higher and enhance the possibilities of changing them into clients.
Moreover, focused emails can assist you observe the success of your advertising campaigns and measure the ROI.
How does this work in sensible phrases? What instruments do you want?
To ship focused emails routinely to leads, you have to a software that may observe buyer habits and pursuits. Moreover, you have to a option to section your leads so as to ship them focused emails. Segmenting your leads may be finished by way of standards like job title, firm dimension, or price range. Lastly, you have to an electronic mail service supplier that may automate the method of sending focused emails to your leads.
2. Creating customized touchdown pages which are related to the leads’ stage within the shopping for course of
One other good way to make use of advertising automation for lead nurturing is by creating customized touchdown pages.
These pages are designed to attraction on to the wants and pursuits of your leads, serving to them transfer by way of totally different phases within the shopping for course of.
This could embrace providing free trials, guides, or different sources which are related primarily based on the place the lead is of their purchaser’s journey.
Not solely can personalized touchdown pages enhance your lead nurturing efforts, they will additionally aid you observe the success of your advertising campaigns and measure ROI.
To create customized touchdown pages utilizing advertising automation, you have to to determine the totally different phases of your gross sales funnel and your buyer profiles.
Social media promoting platforms and search promoting platforms will will let you create totally different pages for various campaigns.
In case you’d prefer to automate your campaigns additional, then it’s essential to work with a devoted automation platform or company.
3. Use a content material expertise platform
One of many greatest points with content material creation is that companies crank out limitless items of content material however don’t use it successfully.
The issue isn’t content material creation; it’s content material distribution and engagement.
You have to repurpose your content material or just share it with the precise individuals on the proper time and thru the precise channels.
And it’s essential to contemplate which stage of the gross sales funnel they’re in.
That is sophisticated within the excessive once you attempt to do that manually. And that is the place a content material expertise platform (CXP) is available in.
A CXP platform helps you to tag your content material in response to various factors:
- Purchaser persona
- Stage of the gross sales funnel
- Channel
- Content material subject and sort
You’ll be able to then generate touchdown pages primarily based on totally different mixtures of the above, which will increase the possibilities of conversions to a excessive diploma.
To make this work, it’s essential to depend on a content material expertise platform and benefit from a unique sort of advertising automation – one that’s extra dynamic and positive to spice up your conversion charge.
4. Providing particular offers or incentives to encourage potential clients to grow to be precise clients
As any enterprise proprietor is aware of, producing leads is simply step one within the gross sales course of. After getting a possible buyer’s consideration, it’s essential to discover a option to encourage them to grow to be an precise paying buyer. That is the place advertising automation is usually a worthwhile software.
By providing offers and incentives, you may give leads an additional nudge that encourages them to take the following step and grow to be paying clients.
There are a selection of various methods to go about this, however one of the efficient is to make use of electronic mail advertising. With electronic mail advertising, you may ship computerized messages that provide particular offers and reductions to leads that haven’t transformed but.
This may be a good way to encourage them to make the leap and grow to be paying clients. Moreover, there are a selection of various software program packages that may aid you automate your electronic mail advertising, making it simpler than ever to achieve out to leads and encourage them to grow to be clients.
5. Utilizing push notifications to seize customers who’re about to depart your web site
One other highly effective means to make use of advertising automation is thru the usage of push notifications. These are messages that pop up in your clients’ telephones or different internet-connected gadgets, they usually can be utilized to seize potential clients who’re about to depart your website.
With a well-designed push notification system, you may ship out well timed reminders that encourage potential clients to stay round and take a look at your services or products.
There are a selection of various software program platforms that may aid you arrange push notifications, making it simpler than ever for on-line retailers to remain in contact with their clients and maintain them engaged.
Different methods to nurture your leads routinely with push notifications is to create triggers for sure behaviors like:
- The shopper is about to exit a window
- They spend a very long time on a web page
- They revisit the identical product web page or another web page
- They ‘favourite’ an merchandise
- They scroll by way of greater than 50% of a buying web page
- They add a product to their cart however present an intention to depart
- They’re usually lively on-line
- They’ve engaged along with your advertisements on social media and so forth
Push notifications are highly effective as a result of they will let you keep top-of-mind with potential clients and maintain them engaged, even once they’re circuitously in your website. And by incorporating advertising automation into your push notifications, you may routinely nurture leads that present curiosity in your services or products and encourage them to grow to be paying clients.
6. Use a social media automation software
I’m not speaking about typical social media content material managers on this case.
Right this moment, you should use severe automation instruments to distribute, arrange, and publish your materials.
Look particularly for social media automation platforms.
On such platforms, all you must do is create the majority of your content material and add them utilizing a spreadsheet.
You’ll be able to then tag or categorize them primarily based on the temper, intention, or sort of put up you’ve made.
After which have the automation software routinely assign them to totally different networks.
They’ll use tags and descriptors to repeatedly arrange your materials and put up them to Fb, LinkedIn, Twitter, and different locations.
Automation instruments for social media require much less handbook work than common social community administration instruments. They usually can release hours of time and work spent a month and even weeks.
7. Leverage electronic mail drip campaigns
One other highly effective means to make use of advertising automation is thru the usage of electronic mail drip campaigns.
A drip marketing campaign, because the identify suggests, refers to a collection of computerized emails which are despatched out over time.
They can be utilized to nurture leads and clients alike, serving to you construct relationships with individuals and encourage them to make a purchase order.
There are a selection of various electronic mail drip campaigns you should use, together with:
- Welcome campaigns: These are used to welcome new subscribers or clients and introduce them to your small business.
- Academic campaigns: These can be utilized to share helpful data or sources along with your subscribers.
- Promotional campaigns: These are designed to encourage clients to make a purchase order, sharing particulars about gross sales and reductions, for instance.
- Behavioral campaigns: These are designed to encourage particular behaviors, reminiscent of visiting your web site or making a purchase order. They usually’re primarily based on viewers behaviors. For instance, an individual who views a class of merchandise might be inquisitive about ideas from the identical class.
- Deserted cart campaigns: These are designed to encourage clients who’ve added objects to their buying cart however then abandon the acquisition. You should utilize electronic mail drip campaigns together with push notifications to encourage clients to finish their purchases.
The important thing to a profitable electronic mail drip marketing campaign is to create emails which are customized and related to the recipient.
This implies tailoring your content material primarily based on their preferences and pursuits, in addition to utilizing triggers reminiscent of web site visits or deserted buying carts to ship focused messages.
By leveraging drip campaigns, you stand to maintain individuals engaged and get them to transform.
Conclusion
General, advertising automation may be a good way to encourage leads to take the following step and grow to be paying clients. By providing offers and incentives, you may give them the additional push they should make the choice to purchase from you.
So when you’re in search of a option to enhance gross sales, think about using advertising automation in your small business. It might be simply what it’s essential to take your small business to the following degree.
Featured Picture Credit score: Carlos Muza; Unsplash; Thanks!
