Twitter at this time introduced its Twitter Blue subscription choice is relaunching Monday for $8/month on the internet and $11/month by means of its iOS app. The upper value on iOS helps to offset the 15% to 30% minimize that Apple receives from subscriptions paid by means of the App Retailer — a charge that Twitter proprietor Elon Musk has criticized as being too excessive.

Twitter Blue subscribers will obtain a blue checkmark subsequent to their identify, however solely after they confirm their cellphone quantity and their account has been reviewed. Different perks embrace the power to edit tweets and add higher-resolution 1080p movies, and Reader Mode for simply studying tweet threads. Subscribers who change their username, show identify, or profile picture will quickly lose the blue checkmark till their account is reviewed once more.

Twitter paused new Blue subscriptions final month after accounts with blue checkmarks have been used to impersonate companies, celebrities, and different high-profile people. The one requirement to get a blue checkmark was to spend $8.

Twitter additionally introduced that it’s going to start changing the “Official” label for manufacturers and different notable accounts with a gold checkmark for companies, whereas a grey checkmark for presidency and multilateral accounts will start rolling out later within the week.

A picture shared by Twitter reveals that Blue subscribers may even finally see 50% fewer adverts than non-subscribers, achieve the power to put up longer movies, have prioritized tweets within the replies part, mentions, and search, and get early entry to different new options over time. All of those perks are listed as “coming quickly.”

Twitter has not indicated when accounts that have been beforehand verified with out subscribing to Blue will lose their blue checkmark.