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Video sharing app Allstar is partnering with user-generated content material platform Overwolf. Allstar is an app that helps avid gamers turn into content material creators by capturing brief clips of their favourite video games. As of this writing, the app has over 5 million energetic customers which have shared over 3 million clips.
“As a former professional gamer who launched an esports profession by means of my very own gaming movies, I do know firsthand simply how vital and highly effective user-generated content material is to avid gamers socially,” stated Nick Cuomo, CEO and cofounder of Allstar, in a press launch. “I’m past excited to accomplice with a market chief like Overwolf to assist us convey the worth of creativity and self-expression to extra avid gamers by means of our know-how partnership.”
Consumer-generated content material is a approach for recreation corporations to leverage the creativity of their viewers whereas prolonging engagement. Overwolf takes this idea a step additional by making a framework for sharing mods, overlays, or personal servers with out having to go away the sport. Now, with Allstar, gamers can add video clips to that record.
“Allstar makes it really easy for on a regular basis avid gamers to create and share wonderful content material, and partnerships like this—integrations into platforms with big audiences like Overwolf—makes a lot sense,” stated Allstar investor Mark Cuban. “It’s going to assist convey Allstar’s know-how to hundreds of thousands of latest customers and that’s an enormous win for everyone, particularly avid gamers.”
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