Apple’s year-long effort to broadcast professional soccer video games on Sunday nights has come to an finish. The Mac-maker was reportedly in negotiations for the rights to NFL Sunday Ticket, however was outbid by Google’s YouTube TV as an alternative.

Apple TV+ will proceed to boast high-profile sports activities, however its roster gained’t embrace NFL video games.

No NFL Sunday Ticket for Apple TV+

In recent times, Cupertino has been constructing the sports activities choices on its streaming video service. Apple TV+ already gives Friday Evening Baseball. And it is going to be the unique streaming supply for all Main League Soccer video games for 10 years, beginning with the 2023 season.

Not content material with these sports activities, rumors all through 2022 pointed to negotiations between Main League Soccer and Apple for rights to video games on Sundays. Then a latest report indicated Apple had left the taking part in subject.

On Thursday, the Nationwide Soccer League introduced a multiyear deal with Google that wins YouTube TV and YouTube Primetime Channels the proper to completely distribute NFL Sunday Ticket in the US beginning with the 2023 season.

It could be a loss for Apple TV+. However customers of Apple units can catch broadcasts of Nationwide Soccer League common season video games through YouTube’s paid companies. That is for out-of-market video games solely — video games wherein somebody apart from the native staff is taking part in.

How a lot Google paid stays unknown. However it was greater than Apple was keen to cough up. The league allegedly needed $2.5 billion for every season.

Amazon was reportedly additionally outbid for the NFL Sunday Ticket.