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I am virtually unhappy to not be in Las Vegas for the annual Client Electronics Present, and for the second yr working, that concern of lacking out is because of a brand new augmented actuality show for vehicles. Final yr, it was a brand new in-plane holographic optical ingredient show from Texas Devices that initiatives a picture onto the floor of the windshield, not like a standard head-up show, which throws a smaller picture out into house forward of the motive force.
This yr, it is a new BMW idea automotive that previews a few of the tech we’ll see within the firm’s Neue Klasse EVs, which is able to characteristic full-windshield augmented actuality once they go into manufacturing in 2025.
The idea known as the BMW i Imaginative and prescient Dee, with the “Dee” standing for “digital emotional expertise” reasonably than suggesting that BMW designers are followers of It is All the time Sunny in Philadelphia.

BMW
It is a companion piece to the BMW i Imaginative and prescient Round we noticed in 2021. That idea explored extra sustainable manufacturing; this one tries out new human-machine interface concepts, together with a mixed-reality slider that lets drivers resolve how a lot digital content material they need the automotive to point out them, with every thing from fundamental driving info to digital worlds being projected onto the home windows—after all, that mode is barely meant to be used with autonomous driving.
“With the BMW i Imaginative and prescient Dee, we’re showcasing what is feasible when {hardware} and software program merge. On this manner, we’re capable of exploit the total potential of digitalization to remodel the automotive into an clever companion,” mentioned BMW Chairman Oliver Zipse. “That’s the future for automotive producers—and, additionally, for BMW: the fusion of the digital expertise with real driving pleasure. On the identical time, BMW i Imaginative and prescient Dee is one other step on the street to the Neue Klasse. With this imaginative and prescient, we’re wanting far into the longer term and underlining the super significance of digitalization for our upcoming product generations.”
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The i Imaginative and prescient Dee is a minimalist three-box form. Click on by way of this gallery for extra particulars.
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The i Imaginative and prescient Dee can challenge content material onto the facet home windows, dimming them within the course of. One way or the other, I do not suppose this characteristic will make it to manufacturing.
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The form of the rear window is called the “hofmeister kink,” and just like the kidney grille, it is a BMW design signature.
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The entrance grille covers have e-ink panels and likewise include the headlights.
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The taillights mix into the bodywork.
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BMW has had some expertise utilizing e-ink panels on vehicles.
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I am unsure how a lot the form of the i Imaginative and prescient Dee will translate to a manufacturing Neue Klasse sedan—BMW is planning a number of fashions and variations of the brand new EV platform, very like it did with the unique Neue Klasse sedans and coupes within the Sixties and Seventies. However I hope the minimalist method to styling survives, as I discover the outside form reasonably fetching.
Inside renderings present a heavy use of “shy tech,” one thing we first noticed from BMW with the Imaginative and prescient iNext, an idea that grew to become the manufacturing iX. BMW calls this “reductive design”; it hides contact controls behind trim and customarily makes them disappear from sight when not in use.
I am much less sure we’ll see a few of the Dee’s different concepts in manufacturing. Whereas full-windshield augmented actuality shows are within the works, till the appearance of precise autonomous driving programs offered in shopper vehicles (versus robotaxis like Waymo), I am unsure there can be demand for home windows that may dim to dam the skin world, though if the automotive can drive itself, turning that house into shows for the occupants might are available fairly helpful in the event you get caught in heavy site visitors.

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Nonetheless, the implementation within the Dee appears fairly intelligent, with a slider that the motive force can use to maneuver by way of 5 levels of data show. Essentially the most fundamental of those exhibits the knowledge you’d want whereas driving—pace, instructions, and so forth. Extra information-dense levels add in infotainment and communications, then augmented actuality, and eventually, that absolutely digital world that blocks out the actual one (at the least briefly).
The Dee additionally options some exterior show tech, too. BMW is conserving its conventional kidney grille because the face of its autos, however right here, it is within the type of an lively grille that closes off the nostril when cooling is just not wanted. The surfaces of the grille covers are e-ink shows that, along with the headlights, can create completely different “facial” expressions for the automotive.
It is not the primary time we have seen an thought for vehicles utilizing visible cues to speak with different street customers and pedestrians, and it is unlikely to be the final. The truth is, your complete automotive is roofed in e-ink panels—240 individually managed segments, every of which might show as much as 32 colours.
This video demonstrates the i Imaginative and prescient Dee’s e-ink physique panels.
“With BMW i Imaginative and prescient Dee, we’re exhibiting how the automotive could be seamlessly built-in into your digital life and turn out to be a trusty companion. The car itself turns into your portal to the digital world—with the motive force at all times in management,” mentioned Adrian van Hooydonk, head of BMW Group Design. “Applied the suitable manner, know-how will create worthwhile experiences, make you a greater driver, and easily carry people and machines nearer collectively.”
