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Good day, I hope it’s a nice Thursday for you to this point. For me, it’s the little issues that get me excited and immediately it’s Delta Air Strains’ announcement that SkyMiles frequent flyers, together with yours really, will get Wi-Fi without spending a dime beginning February 1. Might you additionally discover one thing that excites you immediately. Let’s get into the information. — Christine

The TechCrunch Prime 3

• But extra layoffs: Yesterday it was Salesforce; immediately it’s Amazon. Although these layoffs had been foreshadowed in current months, the quantity of individuals being let go was immediately’s shock. Understanding doesn’t take the sting away for workers, I think about. Paul takes you contained in the cuts.
• Secret secrets and techniques harm somebody: Secret secrets and techniques are not any enjoyable. Simply ask CircleCI clients, who had been urged to rotate their passwords and personal keys after a breach compromised the corporate’s system, Carly stories.
• Take a chew out of this Apple: Apparently you all made a decision to learn extra in 2023. Among the many bulletins Apple made immediately, the one which bought lots of clicks was the corporate’s new AI-powered ebook narrations for choose titles on Apple Books, Ivan stories. If health is extra your purpose this 12 months, Apple Health+ is including new options, like kickboxing exercises and sleep meditation, Aisha writes.

Startups and VC

Persevering with with what appears to be a development in layoffs, Natasha M’s story is essential in getting views from former workers laid off from startups to see how they’re dealing with issues and the way their subsequent jobs may evolve. She additionally asks the query, “The place do tech staff go from right here?” I gained’t spoil it for you, however there appears to be a cycle happening.

Now right here’s 4 extra:

• That subsequent textual content may be from Fido: My canine has bother telling me when he must go outdoors, so I’m eyeing FluentPet’s speaking button system that has programmable buttons that, when pressed, converse voice instructions and textual content you. Sarah has extra.
• VR isn’t only for the youngins: Rendever, an enormous startup within the digital actuality area, acquired Alcove from AARP, displaying “VR comes of age,” Ingrid stories.
• Neighbors don’t shake arms; neighbors gotta hug!: Okay, effectively possibly not hug, however when you dwell in an condo complicated and wish to get to know the others residing close by, you may wish to try my story on OneRoof grabbing some funding to assist condo dwellers cozy as much as their neighbors.
• Right here’s a metaverse optimist: Conversational AI startup MeetKai is increasing its choices with new room-scanning tech and a metaverse builder with a give attention to capturing objects and areas, Kyle writes.

Educate your self progress advertising and marketing: arrange a touchdown web page

Picture Credit: Lightstar59 (opens in a brand new window) / Getty Pictures

Within the first article of a five-part collection on progress advertising and marketing fundamentals, Jonathan Martinez explains tips on how to create an important a part of each startup’s gross sales funnel: a touchdown web page.

This overview contains fundamental steps for writing a transparent headline, providing guests social proof that builds credibility, and crafting calls to motion that drive outcomes.

Subsequent week, Martinez, who helped scale startups like Uber, Postmates and Chime, will share his ideas for launching a paid acquisition channel.

Three extra from the TC+ group:

TechCrunch+ is our membership program that helps founders and startup groups get forward of the pack. You may join right here. Use code “DC” for a 15% low cost on an annual subscription!

Huge Tech Inc.

For those who couldn’t inform by your Twitter feed, CES is going on. Brian introduces CES and how one can get all.the.juicy particulars for the remainder of the convention. Kyle additionally helped you out by rounding up an inventory of the prime AI-powered merchandise seen on the convention.

One of many tales that notably caught our eye immediately was Kyle’s story on Ring bringing again its Peephole Cam. It was one thing forward of its time apparently, with Ring shuttering the product in 2021. Now it’s again in all of its glory and will be yours on the beginning worth of $129.

Listed here are a number of favs from immediately’s batch of CES tales:

Our group wrote 51 Huge Tech tales immediately, so I’m gifting you an additional one over the same old 5:

• Again within the saddle once more: Who had Sew Repair’s former CEO taking again the helm on their 2023 BINGO card? Nobody? Connie fills in some particulars surrounding Katrina Lake coming again for an interim stint, including to a CNBC report that included one other spherical of layoffs, this time 20% of the corporate’s 1,700 workers.
• You gotta battle on your proper to speak privately: And WhatsApp is behind you 100%. Aisha stories that the messaging large launched a proxy assist for customers globally to have the ability to preserve entry even when their connection is blocked or disrupted.
• Artwork is within the eye of the AI-powered beholder: Kyle stories on Picsart’s AI-powered SketchAI app that turns pictures and descriptions into digital artwork.
• And the streaming crown goes to…: Lauren writes about Roku ending 2022 with a brand new milestone — over 70 million energetic accounts. The streaming firm is claiming it’s nonetheless No. 1 amongst TV streaming platforms within the U.S., Canada, and Mexico by hours streamed.
• One other bytes the crypto mud: Jacquelyn stories that the New York Legal professional Basic sued Alex Mashinsky, the previous Celsius CEO, for defrauding crypto buyers. The crypto lender filed for chapter over the summer season.
• Privateness ping: As Natasha L notes, Apple acquired a uncommon superb. France’s knowledge safety watchdog group fined the buyer tech large about $8.5 million associated to Apple’s observe of “not acquiring native cell customers’ consent previous to inserting (and/or studying) advert identifiers on their units in breach of native knowledge safety regulation.”