Those that choose to get their Apple bulletins by way of video don’t need to really feel disregarded. Though the 2023 MacBook Professional and Mac mini didn’t get a giant, glitzy press occasion, and have been as a substitute unveiled Tuesday by way of press launch, Cupertino created a launch video very similar to those put out with earlier merchandise.

Watch as John Ternus, SVP for {Hardware} Engineering, performs host to announce the newest macOS pocket book and desktop.

Watch the Apple January product-launch occasion… kind of

Apple lastly took the wraps off two Macs that Apple followers had been ready months for: upgraded variations of the 2021 MacBook Professional and 2020 Mac mini.

There’s the standard zoom in on Apple Park, then Ternus actually kicks off the product-launch video by unveiling the 2023 Mac mini. It’s been upgraded with the Apple M2 processor that debuted within the MacBook Air. However that’s not all, because it may also be configured with the M2 Professional, the primary time the consumer-oriented desktop has been given professional energy. Plus, it begins at $599, a decrease value than its predecessor.

Subsequent, Ternus and Co. flip to the 2023 MacBook Professional. It’ll be accessible January 24 in 14- and 16-inch variations, with consumers getting to select from the brand new Apple M2 Professional or M2 Max processors.

The macOS pocket book and desktop use the identical designs as their predecessors, so naturally the 2 new chips get the lion’s share of the eye within the launch video. Plus, there’s time for testimonials from individuals who received sneak peeks on the new computer systems.

Watch Apple’s complete video for for the closest we’ll get to an Apple January product-launch occasion.

Learn all about it

Glitzy product-launch movies are all very properly however they’ll’t embrace all of the the small print on new merchandise. For extra of the data on Apple’s newest pocket book and desktop, learn Cult of Mac‘s full protection: