January 24, 2023
PRESS RELEASE
Apple builds on privateness dedication by unveiling new schooling and consciousness efforts on Knowledge Privateness Day
Cupertino, California In celebration of Knowledge Privateness Day, Apple as we speak unveiled a brand new set of academic sources designed to assist customers take management of their knowledge.
As threats to the privateness and safety of non-public info are on the rise, a brand new As we speak at Apple session will educate customers on how they’ll safeguard their knowledge. And to drive consciousness in regards to the significance of knowledge privateness, Apple has additionally partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day within the Lifetime of an Common Individual’s Knowledge.”
These schooling efforts construct on Apple’s lengthy observe document as a privateness chief, with improvements that give individuals extra perception into how their knowledge is used — and extra instruments to guard it. As an organization that believes privateness is a elementary human proper, Apple designs options like App Monitoring Transparency and Privateness Diet Labels, which put customers within the driver’s seat on the subject of their knowledge.
Defending Customers’ Privateness with As we speak at Apple
Starting Saturday, January 28, a brand new As we speak at Apple session, “Taking Cost of Your Privateness on iPhone,” will discover options together with Mail Privateness Safety, Security Test, Location Providers, and passkeys. On this session, attendees will find out how they’ll customise every characteristic based mostly on their particular person privateness preferences.
As we speak at Apple provides free artistic periods to assist clients get probably the most out of their Apple merchandise. This new 30-minute session might be obtainable in any respect Apple Retailer areas around the globe, and clients can now additionally join Group Bookings and schedule a session for his or her group, group, or class.
Anybody — no matter expertise degree — can join As we speak at Apple periods at their native Apple Retailer by registering at apple.co/skills-privacy.
“We created As we speak at Apple to spark creativity and allow our clients to get probably the most out of their Apple merchandise and options,” mentioned Tracey Hannelly, Apple’s senior director of Retail Engagement and Advertising and marketing. “We’re thrilled to supply this new As we speak at Apple session to assist our clients study extra about our industry-leading privateness options as we rejoice Knowledge Privateness Day.”
Constructing in Privateness from the Floor Up
Privateness is constructed into all of Apple’s services and products from the bottom up, from the second customers open their gadgets to each time they use an app. Apple merchandise and options embody modern privateness applied sciences designed to attenuate how a lot person knowledge anybody can entry.
For this reason Safari throws trackers off the path. It’s why the Well being app retains person information underneath wraps, and why Siri learns what the person wants moderately than who they’re. These are simply a number of the dozens of privateness options that Apple has constructed into the muse of each product and each service it creates.
Apple believes that each person ought to have clear insights into how their knowledge is used, and instruments to resolve when to share their knowledge and who to share it with. The whimsical quick movie “A Day within the Lifetime of an Common Individual’s Knowledge” invitations customers to comply with Apple TV+ Ted Lasso star Nick Mohammed via his common day, explaining how dangerous actors misuse knowledge — and the way Apple works to maintain his private info secure.
“At Apple, we’re centered on designing gadgets, options, and providers that maintain customers in charge of their private knowledge,” mentioned Erik Neuenschwander, Apple’s director of Consumer Privateness. “Over time we’ve built-in highly effective privateness controls into our working programs. This movie and our new As we speak at Apple periods will present customers how they’ll make the most of a number of the options we provide, and perceive how privateness is on the heart of every little thing we do.”
This dedication to transparency and management — and to privacy-protecting improvements throughout its expertise — provides Apple customers extra selection and extra management over their private info. On Knowledge Privateness Day and each day, groups throughout Apple are pushing this work ahead. Be taught extra about Apple’s privateness options by visiting apple.com/privateness.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. As we speak, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Trevor Kincaid
Apple
(202) 281-6403
Apple Media Helpline
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