Airtable’s whopping $11 billion valuation attained in late 2021 has lured a raft of bold entrepreneurs into the low-code database house. They covet even only a small slice of the pie loved by the decade-old American juggernaut. Whereas SaaS has lengthy been a confirmed enterprise mannequin within the U.S., in rising markets, and even in China’s burgeoning tech business, many customers nonetheless count on software program to be free.
To develop their paying clients, Asia’s SaaS startups, constructed by seasoned and inexpensive builders, are venturing into the West. Hong Kong-headquartered low-code database APITable is certainly one of them (it’s within the means of establishing a Canadian base). The corporate is unabashed about its ambition to tackle Airtable. Working example, its weblog featured a step-by-step information on how you can migrate from Airtable to its personal platform (the web page disappeared on the time of publishing).
APITable is competing with a handful of rising startups, like Amsterdam’s Baserow and San Francisco-based NocoDB, to offer an open-source, visible resolution for creating sensible, sleek-looking databases. Its title suggests a give attention to system interoperability. Sooner or later, customers will be capable of join the low-code device to platforms together with Zapier, Slack, Google Workspace and red-hot ChatGPT utilizing the APITable API, says the corporate’s co-founder and COO Gary Li in an interview.
For customers wanting an off-the-shelf product that requires minimal technical abilities and third-party internet hosting, the software program comes with a paid, premium model. As of at present, APITable has been “starred” some 6,500 occasions on GitHub, an indicator of a undertaking’s recognition amongst builders. Whereas Li declines to reveal the corporate’s income measurement, he claims that in 2022, “group customers”, together with freemium and paid ones, grew from 6,000 to over 20,000 throughout 30 nations.
APITable’s founding group first examined the water in China. Its Chinese language model Vika launched in 2019 at a time when enterprise capitalists, buoyed by the growth of Zoom, Stripe, Canva, Figma, Airtable and different cloud-based options within the West, have been speeding to guess on native alternate options.
APITable itself landed funding from distinguished VCs like IDG Capital, GL Ventures (Hillhouse’s early-stage arm) and 5Y Capital, which is taken into account by some as a bellwether in enterprise tech funding in China. The startup had raised $10 million in complete funding as of early 2021 at a valuation of roughly $75 million.
Again in China, Vika has had no scarcity of rivals. Corporations from giants like ByteDance and Tencent to underdogs like Hipacloud and Treelab clamored to construct their solutions to Airtable. Wanting ahead, the father or mother agency will place extra give attention to growth within the West by means of APITable. “Being open-source is a means of selling itself. To generate revenues, although, we nonetheless rely on Saas gross sales,” reckons Li.
APITable’s CEO Kelly Chan appears to know a factor or two about creating instruments for non-technical customers. He was beforehand the CTO at HeyTea, a venture-backed firm that revolutionized the bubble tea enterprise in China. The chain not solely pioneered the novel cheese-on-the-top taste however extra importantly, it invested closely in a large developer group, a fairly uncommon transfer within the meals and beverage business. The outcomes have been reassuring. Underneath Chan’s helm, HeyTea made an app to hurry up ordering and shorten wait time in addition to enhance recurring income by means of a membership scheme.
