Comcast needs Xfinity subscribers to pay up for Peacock. In a publish on Twitter, the Comcast-owned NBCUniversal confirmed plans to cease providing free entry to Peacock Premium to Xfinity subscribers on June twenty sixth, 2023 (through Selection).

Peacock Premium, which usually prices $4.99 monthly, is an ad-supported plan that has been out there to Xfinity clients at no further value for the reason that service first launched in 2020. Particulars concerning the change first emerged in a publish on Reddit, which an NBCUniversal consultant later confirmed to Selection and The Streamable.

As a part of the change, Xfinity will begin providing a reduced model of Peacock to Xfinity subscribers rather than the free subscription. It’s nonetheless unclear how a lot this add-on will value, nonetheless, and the corporate didn’t instantly reply to The Verge’s request for remark. The corporate may even cease providing free Peacock Premium to new Xfinity clients beginning on April third, and can solely present free, six-month trials going ahead.

It stays to be seen whether or not this shall be sufficient to hold on to all of the viewers who tuned into Peacock with their Xfinity subscriptions, although. As an Xfinity buyer who’s been getting Peacock totally free for over a yr now, I’m definitely not wanting ahead to shelling out further money on high of all the opposite streamer companies I’m already subscribed to, even whether it is at a reduction.

Disclosure: Comcast, which owns NBCUniversal, can also be an investor in Vox Media, The Verge’s guardian firm.