Now that he owns Twitter, Elon Musk has given workers their first ultimatum: Meet his deadline to introduce paid verification on Twitter or pack up and go away.

The directive is to alter Twitter Blue, the corporate’s non-compulsory, $4.99 a month subscription that unlocks further options, right into a dearer subscription that additionally verifies customers, in accordance with folks conversant in the matter and inner correspondence seen by The Verge. Twitter is at present planning to cost $19.99 for the brand new Twitter Blue subscription. Beneath the present plan, verified customers would have 90 days to subscribe or lose their blue checkmark. Workers engaged on the mission had been advised on Sunday that they should meet a deadline of November seventh to launch the characteristic or they are going to be fired.

Musk has been clear within the months main as much as his acquisition that he wished to revamp how Twitter verifies accounts and handles bots. On Sunday, he tweeted: “The entire verification course of is being revamped proper now.”

The Twitter Blue subscription launched broadly virtually a 12 months in the past as a technique to view ad-free articles from some publishers and make different tweaks to the app, reminiscent of a distinct shade residence display icon. Within the few quarters that Twitter reported earnings as a public firm after that debut, promoting remained the overwhelming majority of its income. Musk is eager on rising subscriptions to turn out to be half of the corporate’s total income.

Replace October thirtieth at 9:25PM ET: Added element that present verified customers will lose their checkmark in 90 days in the event that they don’t subscribe to the brand new Twitter Blue after it launches.