American multinational chewing gum firm, Wrigley, is planning to enter Web3 by NFTs and its personal Metaverse. That is in response to a brand new patent submitting with the US Patent and Trademark Workplace (USPTO), dated March 24.
Dubbed “Juicyverse,” the patent outlines the corporate’s intention to make the most of Web3 know-how to supply its followers entry to digital collectibles that may be owned, traded, and utilized in digital environments.
The patent covers three most important areas Wrigley goals to faucet with these NFTs. The primary is the issuing of non-fungible tokens that function “photographs of art work, attire, confectionery, sweet, or snacks” plus NFT-backed media similar to downloadable audio and video recordings.
Wrigley has filed a brand new trademark software for JUICYVERSE
The applying claims plans for:
▶️ NFTs + NFT-Backed Media
▶️ Digital and Bodily Sweet
▶️ NFT + Crypto-Collectible Sharing Software program
…and extra!#NFTs #Metaverse #Web3 #MetaverseNFT #Wrigleys #Crypto #NFT pic.twitter.com/oY36WwtPPv— Mike Kondoudis (@KondoudisLaw) March 29, 2023
As well as, it additionally has plans to difficulty digital and bodily sweet backed by NFTs, plus present “non-downloadable crypto-collectible software program” that can be utilized to add, modify, share, and look at digital collectibles.
The corporate can be eager on launching a Metaverse that may go by the title “Juicyverse,” the place “customers can work together for leisure, inventive, leisure, or leisure functions.”
Wrigley Joins a Host of Meals Firms Pursuing NFT Initiatives
Wrigley’s Web3 foray comes lower than a 12 months after its father or mother firm, Mars, filed an NFT-related patent for “Snickers.” The patent sought management over the issuance of brand-related non-fungible tokens, digital snacks and drinks, and software program for authenticating, transmitting, and storing digital belongings.
As well as, it follows within the footsteps of different meals firms similar to Kraft Meals, which final October filed an NFT patent for its scorching dog-shaped Weinermobile. Like the various different firms inside the business which have filed a lot of these patents, the aim is to difficulty non-fungible tokens associated to its merchandise that may be utilized in digital environments.
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Basil is an avid fan of blockchain know-how and all its improvements, and he’s captivated with sharing this narrative together with his viewers. He has spent over 5 years within the crypto area, specializing in analysis and creating Web3 content material for numerous media retailers across the globe.
