Google has been integrating its Lens picture recognition tech into a number of of its merchandise for fairly some time now, together with Google Photographs and Chrome, however now it’s placing it entrance and heart. As 9to5Google factors out, Google’s added a Lens button proper to its dwelling web page, in its well-known search bar. That’s an enormous deal, in response to Rajan Patel, a vice chairman of engineering at Google who’s in control of Search and Lens — as he mentioned on Tuesday, the Google homepage doesn’t change usually.

Clicking on the Lens button (a bit digital camera in Google-y colours) prompts you to add a picture or paste a URL to 1. When you accomplish that, you’ll be taken to a web page that’s fairly acquainted when you’ve ever used the Lens app or any of its different integrations.

Google Photos has allow you to seek for similar-looking footage for fairly some time now, however Lens goes properly past that; it additionally tries to present you details about what’s within the image. For those who scan an image of a product, you’ll be greeted with procuring outcomes, and when you add an image of a plant or animal, Google will do its finest to let you know what it’s, with loads of photographs that you need to use to cross-reference.

There’s additionally a number of different built-in options. For those who scan a picture containing textual content you’ll be capable of copy and even translate it. And when you scan a QR code it’ll offer you data about it. Google additionally offers you a hyperlink to do a reverse picture search to seek out out the place it got here from.

Once more, none of those options will come as a shock to those that have used Lens on Android and iOS, and a few of them are even constructed into desktop working methods like macOS. However for these utilizing methods with out these options, an easy-to-access model of Lens may change into a really useful multi-tool for photographs.