File this within the “didn’t see that coming” class; JoiPaw, an U.Okay.-based startup, is constructing a sequence of video video games for canine, with the last word purpose of serving to do additional analysis into dementia amongst our four-legged furry mates.

Try the video beneath and go “awww,” for those who like, however the firm’s founder is keen to spotlight that this goes past leisure.

“We wish to assist the canine dwell more healthy lives by way of enrichment and in addition wish to present the world how clever canine are,” shares Dersim Avdar, founder at JoiPaw, in an electronic mail to TechCrunch. “We people are inclined to empathize and take higher care of others after we understand they’re nearer to us than we expect.”

I imply, with a pitch like that and a video like this, it will be im-paw-sible to say no.