Each commerce present has that one sales space that stands out as memorable. At Manifest 2025, from February 10-12 in Las Vegas, Torc was the proprietor of that sales space. With the debut of our new road-show prepared, custom-wrapped, open sided showcase trailer – pulled by an autonomous truck and positioned proper on the entrance of the exhibit corridor – the Torc presence at sales space 215 had all of the attendees speaking.
Of explicit curiosity to the attendees was a brand new demo expertise setup, full with an actual Freightliner Cascadia driver’s seat. Visitors select from a number of drives with their accompanying ADS knowledge, to expertise the wheel monitoring whereas following the views and visualizations. The demo expertise additionally highlights Aeva’s velocity-perception lidar offering one other layer of clarification. After getting a first-pass clarification of self-driving expertise, individuals remarked that they had a greater understanding of the importance of the 2024 product acceptance footage taking part in on sales space screens. Many conversations concluded with a truck walk-around and sensor sighting, ending with a selfie second.
“We’re making it some extent to get louder,” mentioned Andrew Culhane, Torc’s Chief Commercialization Officer, who participated in a fireplace chat about autonomous futures on the present. “With the brand new relationships we’re creating at reveals like Manifest, we’re creating that bigger and extra full autonomous ecosystem essential to drive the way forward for freight for our companions. The Manifest present is a good place to have a highlight second.”
“Every time we’re capable of speak with freight professionals, trucking corporations, provide chain specialists and innovation thought leaders, we need to put our greatest foot ahead and educate, not solely about what we’re doing, however what the broader horizon holds for all of us,” mentioned Jane Bailey, Vice President of Advertising & Communications. “Manifest is an thrilling place to share how and what we’re doing with individuals who get the enormity of this expertise.”
TransportTopics revealed information direct from the present ground, mentioning Torc’s attendance and the launch of hub-to-hub freeway operations in 2027. Torc CEO Peter Vaughan Schmidt participated in a roundtable dialogue on Wednesday, February 12, with Dustin Koehl, COO of Covenant, Josh Araujo, CEO of Forterra, and Paul Enos, CEO of the Nevada Trucking Affiliation, moderated by Richard Bishop.
Manifest attracted 6,000 freight logistics, provide chain, and innovation professionals in 2025. This yr’s Torc footprint and presence was the biggest thus far within the firm’s historical past.
