Amazon is quietly piloting a brand new tier for its Prime membership in India, offering prospects with entry to fashionable advantages corresponding to free two-day supply and ad-supported Prime Video in commonplace definition at a cheaper price.
The brand new tier, referred to as Prime Lite, is at the moment accessible to pick out prospects at a reduced annual value of $12 (999 Indian rupees). It is a cost-effective various to the common Prime membership, which is priced at $18 (1499 Indian rupees) per 12 months, or $2.20 (179 Indian rupees) monthly. [H/T OnlyTech]
Amazon’s Prime membership has been accessible in India since 2016. It was priced at $12 a 12 months for a while, although the corporate elevated its pricing to $18 in December 2021. Within the U.S., the Prime subscription is accessible at $139 per 12 months or $14.99 monthly.
Amazon has listed Prime Lite membership advantages on its web site
Amazon has listed the advantages of its Prime Lite membership on its Indian web site and included the brand new tier in its phrases and circumstances web page.
The brand new providing comes simply weeks after Amazon launched Prime Gaming in India. The gaming-focused service is complementary to Amazon Prime and Prime Video subscribers.
The corporate didn’t reply to a request for remark Saturday.
