October 18, 2022
PRESS RELEASE
Apple introduces the highly effective next-generation Apple TV 4K
The strongest Apple TV but options the A15 Bionic chip, provides HDR10+, and brings the perfect of Apple to the largest display within the residence — all at a brand new beginning value
CUPERTINO, CALIFORNIA Apple at present introduced the subsequent technology of Apple TV 4K — extra highly effective, entertaining, and reasonably priced than ever, and providing spectacular cinematic high quality. Pushed by the A15 Bionic chip that delivers sooner efficiency and extra fluid gameplay, the brand new Apple TV 4K options infinite leisure choices for everybody to get pleasure from on the largest display within the residence. HDR10+ assist joins Dolby Imaginative and prescient on Apple TV 4K, so customers can watch their favourite films and TV reveals in the very best quality potential throughout extra TVs.1 Working tvOS, the highly effective and intuitive OS for the lounge, and that includes the favored Siri Distant, Apple TV 4K simplifies the way in which customers uncover and luxuriate in their favourite content material. Its seamless integration with different Apple gadgets and companies magically transforms the lounge in numerous methods for the whole household, whereas additionally including comfort as a sensible residence hub.
The brand new Apple TV 4K is offered in two configurations: Apple TV 4K (Wi-Fi), which affords 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which affords assist for Gigabit Ethernet for quick networking and streaming, Thread mesh networking protocol to attach much more good residence equipment, and twice the storage for apps and video games (128GB). Prospects can order the brand new Apple TV 4K with Siri Distant at present at a brand new beginning value of $129, with availability starting Friday, November 4.
“Apple TV 4K is the final word means for Apple customers to get pleasure from their favourite leisure on the largest display within the residence, and now it’s extra highly effective than ever,” mentioned Bob Borchers, Apple’s vp of Worldwide Product Advertising and marketing. “The brand new Apple TV 4K is not like anything on the market, given its seamless connection to different Apple gadgets, ease of use, and entry to superb Apple content material. It affords one thing for everybody within the household to like.”
A Cinematic House Theater Expertise
The following technology of Apple TV 4K is an leisure powerhouse, bringing the perfect video and audio capabilities to the largest display within the residence. On the coronary heart of the brand new Apple TV 4K is A15 Bionic, making the machine much more highly effective and vitality environment friendly. CPU efficiency is now as much as 50 p.c sooner than the earlier technology, delivering larger responsiveness, sooner navigation, and snappier UI animations. GPU efficiency is now as much as 30 p.c sooner than the earlier technology for even smoother gameplay.
Apple TV 4K now helps HDR10+, along with Dolby Imaginative and prescient, increasing wealthy visible high quality throughout extra TVs, producing the eye-popping particulars and vibrant colours meant by content material creators. Customers may also get pleasure from a house theater expertise with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 encompass sound for immersive audio.2
With the Siri Distant, customers get pleasure from a touch-enabled clickpad that gives pace, fluidity, and exact management to simply navigate the easy, elegant consumer interface of Apple TV.3 On the Apple TV app, clients can entry award-winning sequence and movies on Apple TV+, in addition to over 100,000 films and sequence to purchase or lease, and direct premium subscriptions to common streaming companies.
Seamless Integration with the Apple Ecosystem
Apple TV 4K works seamlessly with different Apple gadgets, beginning with a magical setup course of with iPhone and easy management at any time with the Apple TV Distant in Management Heart. The deep integration of Apple {hardware}, software program, and companies with Apple TV 4K unlocks an unparalleled expertise that brings the perfect of the Apple ecosystem to the lounge.4
- Apple Music affords entry to a catalog of over 100 million songs, expertly curated playlists, and music movies by way of Apple TV 4K. With unique content material from essentially the most revered and beloved folks in music, autoplay, time-synced lyrics, lossless audio, and immersive Spatial Audio with Dolby Atmos, Apple Music affords the world’s greatest listening expertise.
- Apple TV+ is the house of premium drama and comedy sequence, function movies, documentaries, and youngsters and household leisure, together with this yr’s Oscar Greatest Image winner, “CODA”; record-breaking Emmy Award winner “Ted Lasso”; hit drama “Severance”; “Shantaram,” based mostly on the bestselling novel; and acclaimed sequence “Unhealthy Sisters,” “Mythic Quest,” “Pachinko,” and lots of extra. Viewers may also get pleasure from movies akin to “Sidney,” a documentary honoring the legendary Sidney Poitier; “Causeway,” starring and produced by Academy Award winner Jennifer Lawrence; and the vacation story “Spirited,” starring Will Ferrell, Ryan Reynolds, and Octavia Spencer. Apple TV+ additionally affords reside sports activities, together with “Friday Evening Baseball,” and Main League Soccer matches coming in early 2023.
- Apple Arcade on Apple TV 4K options award-winning premium video games, with new titles and main content material updates added weekly, all with out advertisements or in-app purchases. Gamers can pair common sport controllers to get pleasure from hit titles like “NBA 2K23 Arcade Version” and “Jetpack Joyride 2,” together with longtime favorites like “Sneaky Sasquatch,” in addition to “Warped Kart Racers” with a brand new multiuser mode.
- Apple Health+ is an award-winning health and wellness service designed to be welcoming to all customers, wherever they’re on their journey, and assist them reside a more healthy day. Apple TV 4K customers can benefit from the largest library of exercise content material in 4K Extremely Excessive Definition with over 3,000 studio-style exercises and meditations, all led by a various and inclusive group of trainers. This fall, iPhone customers can subscribe to and luxuriate in Health+ within the 21 international locations and areas the place it’s accessible, even when they don’t have an Apple Watch. Customers solely want an iPhone to enroll, and may then expertise Health+ on Apple TV, iPhone, and iPad with onscreen coach steering and interval timing, and estimated energy burned will probably be used to make progress on their Transfer ring. Health+ customers with Apple Watch can take their motivation to the subsequent stage with personalised real-time metrics that show on Apple TV, iPhone, and iPad.
tvOS
This fall, new options coming to the Apple TV expertise with tvOS 16 embrace updates to Siri that can make it even simpler for patrons to make use of their voice to regulate Apple TV and work together with the outcomes.5 Siri on Apple TV includes a full redesign, and can be capable of acknowledge every consumer’s voice, to allow them to simply entry their films, reveals, music, video games, and apps, and choose up the place they left off. Through the use of the Siri Distant and asking “What ought to I watch?” customers can get tailor-made suggestions.
When carrying AirPods, customers can say “Hey Siri” to look and luxuriate in a hands-free option to management Apple TV. Siri assist on Apple TV has expanded to Chile, Finland, and South Africa, and can launch in Denmark, Luxembourg, and Singapore later this yr, bringing Siri on Apple TV to 30 international locations and areas.
With iCloud Shared Photograph Library on Apple TV, everybody within the household will be capable of get pleasure from everybody’s images collectively on the large display. Cross-device connectivity on Apple TV 4K will allow builders to combine personalised experiences between their iPhone and Apple Watch apps with Apple TV.
Customers can proceed to get pleasure from SharePlay by beginning a FaceTime session on iPhone or iPad and watching a TV present or film on Apple TV to remain utterly in sync — guaranteeing everybody catches a film’s dramatic reveal or a present’s punchline on the similar second. With shared playback controls, together with utilizing the Siri Distant, anybody within the SharePlay session can play, pause, or bounce forward.
Apple TV 4K as a Sensible House Hub
As a house hub, Apple TV 4K securely connects to appropriate good residence equipment, together with HomeKit cameras, lights, shades, and extra; permits the consumer to set scenes and management their good residence whereas away; and ensures that equipment can run robotically. Apple TV 4K can also be a vital constructing block for Matter, the brand new good residence connectivity commonplace that allows all kinds of equipment to work collectively seamlessly throughout platforms, serving to to meet the true imaginative and prescient of a sensible residence.
When viewing a HomeKit digital camera, Apple TV customers can management close by equipment — akin to turning on the outside lights — or show a number of cameras on the similar time on the TV display for a extra full view. As well as, HomeKit Safe Video makes use of the on-device intelligence of Apple TV 4K to privately analyze the video to detect folks, animals, vehicles, and bundle deliveries.6
With Thread networking assist, Apple TV 4K (Wi-Fi + Ethernet) connects appropriate Thread-based good residence equipment reliably and securely.
Apple TV 4K and the Atmosphere
The brand new Apple TV 4K is designed to reduce its influence on the surroundings, utilizing practically 30 p.c much less energy than the earlier technology whereas reaching extra highly effective efficiency.7 The effectivity positive aspects of A15 Bionic eradicate the necessity for an inner fan, leading to a extra compact design and contributing to a 25 p.c discount in carbon footprint over the earlier technology.
In a primary for Apple TV, Apple TV 4K options one hundred pc recycled gold within the plating of a number of printed circuit boards, which additionally embrace one hundred pc recycled tin within the solder. The thermal module is made with 80 p.c recycled aluminum, whereas the enclosure of the Siri Distant contains one hundred pc recycled aluminum. Redesigned packaging removes the outer plastic wrap, and over 90 p.c of packaging is fiber based mostly, bringing Apple nearer to its purpose of utterly eradicating plastic from all packaging by 2025. The Apple TV 4K lineup is freed from mercury, BFRs, PVC, and beryllium.
Right this moment, Apple is carbon impartial for international company operations, and by 2030, plans to be one hundred pc carbon impartial throughout the whole manufacturing provide chains and all product life cycles. Which means each Apple machine bought, from element manufacturing, meeting, transport, buyer use, charging, throughout recycling and materials restoration, may have net-zero local weather influence.
Pricing and Availability
- The brand new Apple TV 4K with Siri Distant will probably be accessible beginning at $129 (US) from apple.com/retailer, within the Apple Retailer app, and at Apple Retailer areas. Apple TV 4K can also be accessible by way of Apple Approved Resellers and choose pay TV suppliers.
- Prospects can order the brand new Apple TV 4K starting at present, with availability beginning Friday, November 4, in additional than 30 international locations and areas, together with the US.
- The Siri Distant has the identical beloved design and performance because the earlier technology, and adopts USB-C for charging. It’s included with the brand new Apple TV 4K, or may be bought individually for $59 (US) beginning at present, and is appropriate with all generations of Apple TV 4K and Apple TV HD.
- AppleCare+ will probably be accessible for Apple TV, offering three years of technical assist and extra {hardware} protection, together with limitless incidents of unintended harm safety.
- Prospects can check out the brand new Apple TV 4K at an Apple Retailer and have their questions answered in individual. Earlier than their go to, clients are inspired to verify apple.com/retail for info on opening hours and accessible companies at their chosen retailer.
- For a restricted time, eligible clients who buy a brand new iPhone, iPad, Apple TV, or Mac can get pleasure from three months of Apple TV+ and Apple Arcade without cost.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
- HDR10+ and Dolby Imaginative and prescient assist works with appropriate content material in supported apps. Not all content material is offered in 4K, 4K HDR, HDR10+, or Dolby Imaginative and prescient. 4K decision requires a 4K-capable TV.
- Accessing Dolby Atmos options requires Dolby Atmos-capable gadgets. Not all content material is offered in 5.1 and seven.1 encompass sound or Dolby Atmos audio. Playback high quality will depend upon {hardware} and web connection.
- Siri just isn’t accessible in all international locations and areas.
- Apple Music, Apple TV+, Apple Arcade, and Apple Health+ require a subscription.
- Some options will probably be accessible later this yr with a tvOS replace.
- HomeKit Safe Video requires a supported iCloud+ plan and a house hub, akin to Apple TV or HomePod mini.
- Testing was completed underneath the situation of streaming 4K films performed on Apple TV 4K with the Siri Distant from the Apple TV app.
Press Contacts
Bernadette Simpao
Apple
(669) 227-9273
Apple Media Helpline
(408) 974-2042
