Apple’s Largest {Hardware} Flops of All Time

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As of late Apple is related to the iPod, iPhone, iPad, MacBook – game-changing merchandise so wildly profitable that they’ve modified the best way we dwell. However even probably the most priceless firm on the planet has had its fair proportion of promoting missteps and {hardware} blunders.

Apples Biggest Hardware Flops Feature
Apple wasn’t all the time as worthwhile as it’s in the present day, and the failure of a few of its earlier merchandise would have doomed most different tech corporations to the annals of historical past. Right here we have a look again at a few of Apple’s most notorious {hardware} flops. See when you agree, and tell us within the feedback of some other questionable Apple units that you just assume need to be named and shamed.

Apple III

Apple III


The Apple III was the results of a undertaking initiated in 1978 after Apple grew to become involved that the recognition of its Apple II, launched in 1977, would ultimately wane. Initially constructed with hobbyists in thoughts, the Apple II was surprisingly common with small companies, however Apple was conscious that IBM was engaged on a private pc particularly geared toward enterprise customers, which solely made Apple extra wanting to consolidate its maintain in the marketplace. The Apple III subsequently needed to be the entire system – all issues to all customers – and a cheap addition to any workplace or house.

A committee of engineers was assigned to the Apple III undertaking, making it the primary Apple pc not designed by Steve Wozniak. Because it turned out, everybody had their very own concepts about what options the Apple III ought to have, and all of them have been included. The undertaking was imagined to be completed in 10 months, however ended up taking two years in consequence.

In November 1980 the Apple III lastly launched, beginning at an eye-watering $3,495, and providing twice the efficiency because the Apple II and twice as a lot reminiscence (128KB of RAM). It was the primary Apple pc to have a built-in floppy drive, and ran a brand new working system known as Apple SOS, that includes a sophisticated reminiscence administration system and a hierarchical file system.

apple III ad

An advert for entry to well being data through the Apple III

Sadly, none of those improvements may save the Apple III from its flawed chassis design, and Apple was pressured to recall the primary 14,000 machines produced on account of critical overheating points, triggered partially by Steve Jobs’ insistence on not together with a fan within the case. The issue was so dangerous that thermal growth would typically trigger the chips to pop misplaced. Apple even advised clients to carry their machine a number of inches above their desks after which drop it to reseat them. A revised mannequin underneath the title Apple III Plus was ultimately launched in 1983 that addressed the widespread failures, however the injury to the pc’s fame had already been performed.

The Apple III was discontinued in April 1984, whereas its successor was dropped from Apple’s product line in September 1985. The corporate bought an estimated 65,000–75,000 Apple III computer systems, with the Apple III Plus taking the overall as much as round 120,000. Jobs later mentioned that the corporate misplaced “infinite, incalculable quantities” of cash on the Apple III, and its poor reception triggered 1000’s of US companies to purchase IBM PCs as a substitute.

Apple Lisa

apple lisa


Launched in 1983, Lisa formally stood for “Native Built-in Software program Structure,” however was truly a backronym invented later to suit the title of Steve Jobs’ daughter, Lisa. Apple positioned it as a enterprise pc and an alternative choice to the Apple II. Whereas earlier computer systems relied on text-based interfaces and keyboard enter, Lisa was the primary private pc to function a graphical UI and mouse, interface improvements each first seen in motion by Jobs throughout a go to to Xerox Parc’s analysis lab in Silicon Valley.

Regardless of this, beginning at simply shy of ten grand (round $29,905 by in the present day’s requirements), the Lisa was prohibitively costly for all however the wealthiest of households, and the pc was a flop. By 1986, Apple had solely managed to promote round 100,000 models, and your complete Lisa platform was discontinued. Apple was even pressured to get rid of some 2,700 Lisas in a landfill in Utah. Fewer than 100 Lisa computer systems are believed to exist in the present day.

Apple Lisa industrial starring Kevin Costner

Wanting again, Jobs felt that Apple had misplaced its approach. “Initially, it was too costly — about ten grand,” he mentioned in an interview with Playboy in 1985. “We had gotten Fortune 500-itis, attempting to promote to these enormous firms, when our roots have been promoting to individuals.” Jobs truly acquired kicked off the Lisa undertaking in September 1980 due to his unstable temperament, however as destiny would have it, he subsequently joined the group that ended up growing the primary Macintosh.

Apple Newton

apple newton


In Might 1992, Apple CEO John Sculley unveiled the Newton MessagePad to a rapt CES viewers. He known as the smooth black handheld gadget, which was in regards to the measurement of a VHS cassette, a Private Digital Assistant (PDA). The Newton PDA, he mentioned, was a very new class of system. It got here with a stylus and could possibly be used to take notes, retailer contacts, and handle calendars – commonplace capabilities of any modern-day smartphone, however revolutionary in 1993. Customers may take it out, ship a fax, and return it to their pocket, with out ever going close to a desktop pc.

The really killer function, nevertheless, was its handwriting recognition. Or not less than, that was Apple’s unique plan. What the viewers did not know was that it barely labored. Apple shipped the primary Newton MessagePad 14 months later for $900, however by that point different corporations had already rushed rival PDAs to market, and the Newton nonetheless had huge issues translating handwritten notes into textual content. After the unfavorable critiques, it was broadly derided within the media – the sketch Doonesbury devoted an entire week to lampooning its handwriting recognition points, and the system even grew to become the butt of a joke in The Simpsons.

doonesbury

Doonesbury sketch lampooning the Newton (Picture credit score: Common Press Syndicate)

Apple battled to make successive variations of the Newton successful, and with the discharge of Newton OS 2.0 in March 1996 the handwriting recognition had been considerably improved. Nevertheless it was too little, too late. The model simply could not shake its abysmal debut efficiency. Worse, Steve Jobs hated it, for 2 causes: It got here with a stylus (“God gave us ten styluses,” Jobs would say, “Let’s not invent one other.”) and it had been Sculley’s pet undertaking. Upon his return to Apple in 1997, Jobs pushed for the product line be killed off. It was discontinued a yr later.

“Lisa On Ice”: Episode of The Simpsons making enjoyable of Apple’s Newton

Newton went via eight variations of the {hardware}, with Apple spending $100 million on its growth. Solely an estimated 200,000 have been ever bought. Nevertheless it wasn’t all a waste. The identical pondering behind the PDA would ultimately carry us the ‌iPhone‌.

Macintosh TV

macintosh tv


In an age the place watching streaming video in your cellphone or PC does not even elevate an eyebrow, Apple’s unique computer-television hybrid now looks like an answer in quest of an issue. However when it launched in 1993, the concept of watching TV in your Mac was utterly forward of its time.

The black chassis of the Macintosh TV was primarily an LC 520 fused with a 14-inch Sony Trinitron CRT. It got here with a CD-ROM drive and distant management, whereas a built-in tuner card with connecting coax cable allowed broadcasts to be displayed in 16-bit colour. Sadly, customers had to decide on to both watch TV or use their Mac. It could not show TV in a window (Image in Image hadn’t been invented but) and it was not possible to seize video, though customers may save nonetheless frames of broadcasts as PICT information.

On the face of it, the Macintosh TV provided sooner efficiency than the standalone LC 520, due to a 32MHz Motorola 68030 processor. In actuality although it was bottlenecked by a 16MHz bus. Additionally, the 5MB of RAM was solely upgradeable to 8MB, whereas the LC 520 may max out at 36MB. Costing $2,099 at launch, Apple’s TV-Mac mashup was not low-cost, and it did not catch on. It was discontinued in 1995, two years after its launch, by which era Apple had shipped simply 10,000 models.

Pippin

Pippin Main


Launched in 1996 with the assistance of Japanese sport firm Bandai, the Pippin was Apple’s notorious stab at a CD-ROM based mostly sport console, but it surely was badly marketed, poorly supported, and vastly overpriced. The Pippin arrived on the top of the console wars, a time when house computer systems had but to change into commonplace. Apple’s ill-fated plan was to shift the market dynamic with a hybrid computing/gaming system.

On the face of it, the Pippin was simply that, boasting some distinctive options that each one different console rivals lacked. Based mostly on Macintosh structure from the early-to-mid ’90s, the Pippin ran a simplified model of Mac OS 7, making it sooner than different consoles. It was additionally outfitted with a veritable collection of ports, supporting not solely modem and printer connections, but additionally providing customers the flexibility to attach exterior peripherals like keyboards and mice.

Sadly, Apple’s intention to offer Pippin customers a computer-like expertise in a console type issue was partly the rationale for its downfall. Costing $650, the Pippin was round $400 costlier than main rivals such because the PlayStation and Nintendo 64. And regardless of Pippin’s quick efficiency, competing consoles had the sting when it comes to software program, with many sporting in depth video games catalogs, whereas solely 25 titles have been launched for Pippin owing to poor third-party developer help on the a part of Bandai, a comparatively unknown title among the many gaming neighborhood.

Bandai Apple Pippin Console Back


Apple did not plan to launch Pippin by itself, meaning to make the platform an open commonplace by licensing the know-how to 3rd events, much like its licensed Mac clone program within the late ’90s. Nevertheless, when Steve Jobs returned to Apple in 1997, he canned the corporate’s clone efforts and subsequently shut down Pippin growth, main Bandai to halt the manufacturing of all fashions of Pippin by mid-1997. Apple had hoped to ship half 1,000,000 consoles a yr, however solely bought a complete of round 42,000 within the system’s quick lifespan.

twentieth Anniversary Macintosh

tam on black


Launched in March 1997 to mark Apple’s twentieth yr in enterprise relatively than the anniversary of the Mac, the “twentieth Anniversary Macintosh,” or TAM because it grew to become identified, may look odd by in the present day’s requirements, but it surely was a singular machine in its personal proper.

Its strikingly skinny and upright “all-in-one” design housed a number of novel options, together with a built-in 12.1-inch LCD flat-screen show, vertically mounted CD-ROM and floppy drives, and an built-in TV/FM tuner. The TAM ran a modified model of Mac OS 7.6.1 to manage these options, whereas a 250MHz PowerPC 603e CPU and 64MB of RAM ensured efficiency was nothing to smell at. It even had a customized Bose sound system with two accompanying audio system and a subwoofer constructed into the exterior energy provide.

TV industrial for twentieth Anniversary Macintosh

Delivered to clients through a direct-to-door service undertaken by tuxedoed concierges, the TAM was marketed as an government machine, however at $7,500, the manager pricing proved an excessive amount of of a turn-off, and gross sales have been poor. Within the remaining weeks of its availability, Apple slashed the value of the TAM to $2,000, however this solely served to anger individuals who had paid full value, and Apple was pressured to reimburse early adopters with a brand new PowerBook.

Solely 12,000 TAMs have been made, lots of which have been by no means bought. The system lasted barely 12 months in Apple’s product lineup and was discontinued a yr later in March 1998, shortly earlier than the launch of the iMac G3, which provided comparable specs however a bigger display, and all for simply $1,299.

Energy Mac G4 Dice

apple g4 cube


Unveiled on July 19, 2000, the Energy Mac G4 Dice was an engineering marvel and a press release piece of Apple industrial design. At lower than one fourth the dimensions of most PCs out there on the time, the fanless machine represented a completely new class of pc, that includes a robust G4 PowerPC processor, discrete Nvidia video card, AirPort card for Wi-Fi, and a DVD burner, all packed neatly into a chic eight-inch dice suspended inside a clear molded acrylic case. Steve Jobs known as it “merely the good pc ever,” and occurring first impressions, it was laborious to disagree.

However the Dice was doomed nearly from the beginning. Upgradability was restricted – a deal with within the backside of the Dice allowed customers to drag the innards out of the case, offering entry to 3 RAM slots and area to insert an AirPort card, however there have been no PCI slots and the proprietary video card was shrunken down to suit into the tightly enclosed area. It was additionally too costly, even by Apple’s requirements. The bottom-priced mannequin value $1,799, which was $200 greater than the much more upgradeable Energy Mac G4.

Apple promotional video for Energy Mac G4 Dice

Apple bought fewer than 150,000 models in 349 days, and on July 3, 2001, Apple introduced it was suspending manufacturing of the Dice indefinitely. “Dice homeowners love their Cubes,” mentioned Phil Schiller, Apple’s then vp of product advertising. “However most clients determined to purchase our highly effective Energy Mac G4 minitowers as a substitute.” Apple CEO Tim Cook dinner would later describe the G4 Dice as “a spectacular failure.”

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