There will be few collectors on the planet whose tastes vary from Kangxi porcelain to NFTs and are nonetheless solely of their thirties. However Los Angeles-based Jason Li, who left mainland China to review within the US, then based and ran a China-focused sports activities company, obtained the modern artwork bug and now has 1,000 non-fungible tokens as a part of his artwork assortment.
If that was not sufficient, he’s on the Artists Council of younger donors to the Whitney Museum of American Artwork and has just lately helped fund Horizon, a non-profit residency programme in Los Angeles, and Outland, a for-profit platform for digital artwork. It looks like quite a bit for somebody who additionally has two babies.
“I began with ceramics,” he says over Zoom from his house in Orange County, California, “however alongside the way in which I met collectors of latest artwork, and the remaining is historical past, as they are saying. I like to work together with completely different artists and my participation with the Whitney has given me a lot scope to study modern artwork.”
His household collected artwork since he was very younger, primarily conventional antiques. “My great-great-grandfather was a health care provider in a palace through the Qing dynasty and we nonetheless have a couple of of the ceramics he collected — the bowls for acupuncture needles, for example — though a lot was destroyed through the Cultural Revolution.”


In 2006, he left his house in Liaoning province, north-east China, to review laptop science on the College of Southern California; he has remained within the state ever since. “I did some coding work, however realised it was not my ardour — I actually cherished sports activities, and for 12 years I ran a sports activities company, which I co-founded, representing gamers and primarily centered on basketball. However now with my new ventures, I’m a silent companion.”
He has a modest assortment of Chinese language ceramics, primarily shopping for at public sale, however has been drawn extra to modern artwork, partially impressed by assembly different collectors and studying from artists about their motivations for making. His first buy was an Andy Warhol {photograph} from the artist’s 1982 tour of Beijing, however since then he has centered on extra rising artists akin to Owen Fu — he has a piece exhibiting two brothers through the Covid lockdown (untitled, 2020).

Different rising artists he has purchased are Alannah Farrell and Christian Newell, alongside extra established names — Cao Fei, Tala Madani, Eddie Martinez and Sergej Jensen. “I really feel a connection particularly to minority artists, quite a lot of them are ignored. I actually need to assist them.” He reckons his assortment now numbers within the low lots of.
However I’m actually excited about speaking about NFTs, of which he has an enormous assortment. After I categorical shock on the quantity, he says, “This new medium actually lowers the entry level for almost all of consumers,” and explains that many are “airdrops”, that means that they’re despatched to him without cost, as advertising and marketing promotions.

A brief primer on NFTs: they’re strains of code stored on a decentralised blockchain and are related to (primarily) digital belongings, on this case artistic endeavors. An NFT is each a certificates of authenticity and of possession of such belongings. “I began in about 2020 to purchase NFTs, and I hold them in a chilly pockets for security,” he says. (A chilly pockets is a tool not related to the web, so it’s far much less weak to theft or hacking.)
“I’m very excited about new expertise, and am an artwork collector, so it was pure for me to be excited about NFTs,” he says. It was a slam dunk then, I recommend, alluding to his curiosity in basketball. This brings a uncommon snigger from him: he’s very critical for many of our discuss.
So how does he share or show his NFTs? “I exploit a website referred to as Oncyber, which is like an internet gallery; you’re form of curating your personal present. However I’m extra excited about what expertise can do sooner or later, for instance displaying works as a hologram. It offers you a perspective {that a} flat display can’t do. The expertise remains to be super-early on this area.”
The NFTs which catch his eye have a tendency each to contain a inventive use of the expertise and to have a narrative. He cites two examples that curiosity him, each launched by Outland. One is James Jean’s Fragments, a collection comprised of seven,000 digital stained-glass NFTs impressed by an architectural sculpture. One other is a venture by Ian Cheng, an extension of his Life after Bob anime collection about dwelling with AI.

He says his style has advanced from figurative to extra summary. “That’s one thing I need to focus extra on, however an important factor for me is to fall in love with the work. After I see one thing I actually like, I’ll do a little analysis and take it from there.”
So will his three collections proceed to evolve on the identical tempo, or will he favor one of many elements? He thinks for a second: “I couldn’t make a exact prediction, however what I’ll say is that I believe the boundaries between the completely different media have gotten blurred, and because the NFT panorama turns into much less unstable, folks will realise that that is simply one other medium they’ll gather in.
“For me as a collector, I’m primarily pushed by curiosity and I’m continuously exploring — the artwork, the artists, the evolving expertise and the way in which they use it.”