Bitget, the cryptocurrency alternate endorsed by Lionel Messi, has expanded its partnership with the Italian soccer membership Juventus by changing into the official sponsor of the ladies’s crew.
Juventus Girls is among the prime ladies’s soccer groups in Italy. It gained 5 league titles, together with two Coppa Italia and three Supercoppa Italiana. The crew additionally performs within the UEFA Girls’s Champions League, the pan-European soccer league.
The newest deal was strategic as it is going to assist to deliver the crypto alternate’s branding to a mass ladies’s soccer viewers.
“We really feel a deep affinity with Juventus Girls, whose sporting achievements and spirit have rewritten the footballing file books. Sponsoring the Juventus Girls’s Workforce will deliver crypto to a wider feminine viewers and inspire ladies to grab the alternatives that life presents,” stated Bitget’s Managing Director, Gracy Chen.
“We’re assured that this partnership will develop right into a long-running association that may work to the benefit of all events.”
The Rising Reputation of Girls’s Soccer
Girls’s soccer is just not as in style as males’s sports activities, however it’s rising at an amazing tempo. Stadiums are getting crammed through the ladies’s soccer matches. In 2020, 3.4 million ladies and ladies performed soccer in England, and the worldwide soccer governing physique, FIFA, goals to have 60 million gamers globally by 2026.
Extra individuals attended the ladies’s matches in #TheHundred (267,000) than attended the T20 World Cup in Australia in 2020 (136,000).
That makes it one of the best attended ladies’s cricket occasion, wherever on the earth, EVER.
Astonishing.
— Raf Nicholson (@RafNicholson) August 23, 2021
Juventus Girls was based in 2017, and the crew has already constructed a stable fan base. The crew’s social media presence is gigantic: it has greater than 276,000 followers on Instagram and 145,000 on Twitter, whereas on Fb, the rely is barely 49,000.
Bitget didn’t elaborate on the scope of the sponsorship deal. Nonetheless, if it aligns with the phrases of the take care of Juventus’ first crew, then the crypto alternate will put its emblem on the sleeves of the Juventus Girls’s crew.
Initially, Bitget inked a sponsorship take care of the primary crew of Juventus in September 2021 after which prolonged it final yr to proceed sponsoring the crew all through the 2022-23 enjoying season. Furthermore, the crypto alternate onboarded Argentinian soccer star Lionel Messi as its model ambassador.
On prime of that, the alternate sponsored the Turkish soccer membership Galatasaray for the 2021-2022 season however didn’t lengthen that deal past that interval.
“We’re thrilled to associate with Bitget and share their dedication to selling gender equality and empowering ladies in all industries, be it sports activities or digital applied sciences,” stated Tiziana Di Gioia, the Chief Business Officer of Juventus. “As a number one soccer membership, we all know how necessary it’s to supply equal alternatives for everybody, and we’re proud to be related to an organization that shares our values.”
Bitget, the cryptocurrency alternate endorsed by Lionel Messi, has expanded its partnership with the Italian soccer membership Juventus by changing into the official sponsor of the ladies’s crew.
Juventus Girls is among the prime ladies’s soccer groups in Italy. It gained 5 league titles, together with two Coppa Italia and three Supercoppa Italiana. The crew additionally performs within the UEFA Girls’s Champions League, the pan-European soccer league.
The newest deal was strategic as it is going to assist to deliver the crypto alternate’s branding to a mass ladies’s soccer viewers.
“We really feel a deep affinity with Juventus Girls, whose sporting achievements and spirit have rewritten the footballing file books. Sponsoring the Juventus Girls’s Workforce will deliver crypto to a wider feminine viewers and inspire ladies to grab the alternatives that life presents,” stated Bitget’s Managing Director, Gracy Chen.
“We’re assured that this partnership will develop right into a long-running association that may work to the benefit of all events.”
The Rising Reputation of Girls’s Soccer
Girls’s soccer is just not as in style as males’s sports activities, however it’s rising at an amazing tempo. Stadiums are getting crammed through the ladies’s soccer matches. In 2020, 3.4 million ladies and ladies performed soccer in England, and the worldwide soccer governing physique, FIFA, goals to have 60 million gamers globally by 2026.
Extra individuals attended the ladies’s matches in #TheHundred (267,000) than attended the T20 World Cup in Australia in 2020 (136,000).
That makes it one of the best attended ladies’s cricket occasion, wherever on the earth, EVER.
Astonishing.
— Raf Nicholson (@RafNicholson) August 23, 2021
Juventus Girls was based in 2017, and the crew has already constructed a stable fan base. The crew’s social media presence is gigantic: it has greater than 276,000 followers on Instagram and 145,000 on Twitter, whereas on Fb, the rely is barely 49,000.
Bitget didn’t elaborate on the scope of the sponsorship deal. Nonetheless, if it aligns with the phrases of the take care of Juventus’ first crew, then the crypto alternate will put its emblem on the sleeves of the Juventus Girls’s crew.
Initially, Bitget inked a sponsorship take care of the primary crew of Juventus in September 2021 after which prolonged it final yr to proceed sponsoring the crew all through the 2022-23 enjoying season. Furthermore, the crypto alternate onboarded Argentinian soccer star Lionel Messi as its model ambassador.
On prime of that, the alternate sponsored the Turkish soccer membership Galatasaray for the 2021-2022 season however didn’t lengthen that deal past that interval.
“We’re thrilled to associate with Bitget and share their dedication to selling gender equality and empowering ladies in all industries, be it sports activities or digital applied sciences,” stated Tiziana Di Gioia, the Chief Business Officer of Juventus. “As a number one soccer membership, we all know how necessary it’s to supply equal alternatives for everybody, and we’re proud to be related to an organization that shares our values.”
