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“It’s not both usage-based or subscription pricing,” VC agency OpenView wrote in its second State of Utilization-Based mostly Pricing report. These hybrid approaches name for brand spanking new instruments, however which of them? Let’s discover. — Anna
Complicated pricing on the rise
As we realized earlier this week from OpenView’s newest report, usage-based pricing is rising, however not changing different fashions.
Certain, extra SaaS firms are billing their clients based mostly on how they’re utilizing the service. However this usually is available in mixture with different pricing approaches, reminiscent of tiered subscriptions.
OpenAI’s ChatGPT is the newest instance of this hybrid pricing strategy. Along with its free tier, it launched ChatGPT Plus, a reasonably plain subscription mannequin beginning at $20 per thirty days. However the firm additionally stated it was “actively exploring choices for lower-cost plans, enterprise plans, and information packs.”
Knowledge packs: That may be a type of usage-based pricing, however one which wouldn’t substitute subscriptions. Which means that ChatGPT would be part of the rising vary of complexly priced merchandise.
