Twitter has been struggling. Some main advertisers have paused spending on Twitter due to the change in management. A prime advert exec, Sarah Personette, give up the day after Musk took over. Musk met with some advertisers himself, and the outcome was so dangerous that some execs shifted spending away from Twitter throughout the assembly, Vox Media’s Kara Swisher reported. A few of Musk’s feedback and actions round moderation on Twitter have made advertisers significantly skittish. Twitter isn’t worthwhile and depends on promoting for the overwhelming majority of its income. It can additionally should pay roughly $1 billion a yr in curiosity on the debt Musk took out as a way to purchase it.

A technique Musk can ensure that his loans are paid, no matter Twitter’s promoting enterprise, is to pay them himself. William Cohan at Puck has steered that Musk paying the curiosity himself is a possible final result. However to try this, Musk wants money, and to get money, he has to promote Tesla shares.