In a tweet posted Thursday morning, Elon Musk dismissed hypothesis about why he’d purchase Twitter and his ideas on promoting, writing, “The explanation I acquired Twitter is as a result of you will need to the way forward for civilization to have a typical digital city sq., the place a variety of beliefs may be debated in a wholesome method, with out resorting to violence.”

In June feedback to Twitter workers, Musk described his views as believing individuals ought to be capable of “say fairly outrageous issues throughout the legislation” however that they shouldn’t essentially be amplified. Now, his message to advertisers is that “Twitter clearly can’t grow to be a free-for-all hellscape the place something is allowed.”

He additionally positioned the blame for hate and division in society on “far proper wing and much left wing echo chambers” in addition to media he says caters to them.

With out reiterating final week’s Tesla earnings name quip about overpaying, Musk now claims about his pending buy, “I didn’t do it as a result of it might be straightforward. I didn’t do it to make more cash. I did it to attempt to assist humanity, whom I really like.” That message of affection was apparently additionally unfold throughout Musk’s go to to Twitter HQ yesterday, as Bloomberg stories he informed employees he truly doesn’t plan to put off 75 % of the individuals who work there.

The WSJ article famous promoting offered 89 % of Twitter’s $5 billion in income final 12 months. Whereas Musk has publicly tossed out concepts about reshaping the service to deal with turning into a WeChat-style all the pieces app and reportedly privately mentioned concepts about shifting away from advertisers as a fundamental income supply, any adjustments in that course would take time to implement.