Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.

Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled mission supervisor within the service business. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising and marketing, and PR providers. She additionally supplies and produces audiovisual content material associated to Blockchain expertise, NFTs, metaverse, net 3.0 and extra.

Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra concerning the firm, what it does, and your personal private journey to co-founding it.

My skilled profession has various. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize in depth expertise within the media and PR discipline.

Nevertheless, once I returned to Spain, my curiosity in decentralized expertise led me to coach as a specialist in mission administration and operations on this discipline. It was then that I met my accomplice Parsa Abbasi, a number one skilled and businessman within the decentralized and finance sector, with a deal with offering blockchain options to buyers and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively expertise and media.

This has additionally allowed us to collaborate with a number of respected firms within the sector akin to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Loss of life, who’re making our neighborhood develop from high quality.

Our foremost focus is to empower the way forward for blockchain expertise, and to attain this purpose, we offer progressive options for enterprise capitalist (VCs), companies, and repair suppliers via blockchain options. Moreover, we attempt to unfold consciousness and training about this expertise to society via mass media, akin to tv. We’ve produced our personal tv program that gives data on the newest technological traits and conducts interviews. to open the market, and because of the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the US, and Spain.

Gabriela Reyes, in your web site, it’s written, “We’ve our personal television present with +100 million viewers” the place can we discover this?

The channel can be obtainable via Cablevisión Stream and Purple Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Purple Intercable in Colombia; Purple TV Cables in Chile; Purple de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however everyone can watch the channel via its streaming website http://www.ucltelevision.com/vivo/.

As well as, now our program can be broadcasted via the SOMOS channel, the most important community of native channels in Argentina, belonging to Private Stream.

Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?

As a result of we’re modifying it, we’ve launched a brand new product, which can be prepared in a couple of weeks and we consider it will possibly change the entire paradigm of how enterprise strikes from web2.0 to web3.0.

One of many huge issues for blockchain enterprise homeowners who will not be tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the sensible contract proprietor and which means that individual may personal the entire enterprise..

Along with that, there are different issues, akin to excessive prices as a result of having to improve the technical infrastructure, and complexity… amongst others.

Our new SCAOCS (Sensible Contract As On Chain Service)product permits these enterprise homeowners to regulate their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy method, with just some clicks, simplifying the processes. Identical to a SAAS product.

Parsa Abbasi, In 2022, international enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?

Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major influence on market uncertainty and, subsequently, on funding choice making.

The opposite topic that we should always take note of is the worldwide recession anticipated as a result of results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other concern that we shouldn’t neglect.

I can say that the decline in international mutual funds has affected the business as an entire. Nevertheless, we consider that this development has highlighted the necessity for options that present an exit plan for buyers and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues brought on by the dearth of a liquid exit plan for buyers, will turn out to be sturdy.

In your expertise, Gabriela Reyes, what are the important thing substances to a profitable blockchain/crypto advertising and marketing marketing campaign, and the way is success measured?

One of many key substances to success is crafting a message that not solely highlights the distinctive advantages of the expertise, but additionally speaks on to the wants and ache factors of the target market. Whether or not via focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a method that resonates with potential customers.

It’s also necessary to have a radical understanding of the target market and their behaviors, which ought to affect not solely the content material of the advertising and marketing marketing campaign, but additionally the channels used to succeed in them. Whether or not via social media, occasions, or conventional promoting like TV, the purpose is to have interaction with potential customers the place they’re most energetic and attentive.

Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear objectives, actionable ways, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.

After the chaos of 2022 within the crypto world, what can we anticipate in 2023?

It is necessary to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying expertise of blockchain has continued to reveal its potential for innovation and progress.

In 2023 and past, I consider that the expertise of blockchain can have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in accordance with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.

Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear objectives, actionable ways, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.

Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?

It is necessary to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying expertise of blockchain has continued to reveal its potential for innovation and progress.

In 2023 and past, I consider that the expertise of blockchain can have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in accordance with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.

Nevertheless, I’ve issues about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a software for presidency surveillance and management. This, in flip, may have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.

Regardless of these issues, I consider that there’s a promising future for cryptocurrencies because the expertise continues to mature and evolve, and as regulatory frameworks turn out to be clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more necessary function in our monetary and financial methods. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important progress and adoption within the coming years.

Gabriela Reyes and Parsa Abbasi, the co-founder of LivelyVerse, gave Finance Magnates the pleasure of their time in an interview to debate their firm, the blockchain world, crypto, and extra.

Gabriela, the CEO, has devoted a lot of her time to empowering the way forward for blockchain. Moreover, she is an Operation Specialist at CoinSource and an skilled mission supervisor within the service business. On prime of that, she is well-versed in Spanish, English and French and expert in Operations, Direct gross sales, enterprise growth, digital advertising and marketing, and PR providers. She additionally supplies and produces audiovisual content material associated to Blockchain expertise, NFTs, metaverse, net 3.0 and extra.

Gabriela, You might be CEO of LivelyVerse and co-founded it with Parsa Abbasi, the precise CTO; inform us extra concerning the firm, what it does, and your personal private journey to co-founding it.

My skilled profession has various. I used to be born in Spain however determined to broaden my horizons and traveled to Argentina, the place I obtained my diploma in Journalism and Social Communication. Throughout that point, I had the chance to work in tv in Private Stream (SOMOS), as a television hostess in Buenos Aires, in addition to on radio and within the press, which allowed me to realize in depth expertise within the media and PR discipline.

Nevertheless, once I returned to Spain, my curiosity in decentralized expertise led me to coach as a specialist in mission administration and operations on this discipline. It was then that I met my accomplice Parsa Abbasi, a number one skilled and businessman within the decentralized and finance sector, with a deal with offering blockchain options to buyers and corporations. Collectively, we determined to merge our areas of experience and based LivelyVerse, an organization that brings collectively expertise and media.

This has additionally allowed us to collaborate with a number of respected firms within the sector akin to Social92, InputPR, professionals like Ferrán Martinez, Mark Van den Bosch or superb NFT artists like DR.Loss of life, who’re making our neighborhood develop from high quality.

Our foremost focus is to empower the way forward for blockchain expertise, and to attain this purpose, we offer progressive options for enterprise capitalist (VCs), companies, and repair suppliers via blockchain options. Moreover, we attempt to unfold consciousness and training about this expertise to society via mass media, akin to tv. We’ve produced our personal tv program that gives data on the newest technological traits and conducts interviews. to open the market, and because of the collaboration with UCL TV and now additionally with Private Stream (SOMOS), this program reached a large viewers, with over 100 million viewers in Latin America, the US, and Spain.

Gabriela Reyes, in your web site, it’s written, “We’ve our personal television present with +100 million viewers” the place can we discover this?

The channel can be obtainable via Cablevisión Stream and Purple Intercable in Argentina; Cablevisión Stream and VeraTV in Uruguay; TigoStar and Copaco in Paraguay; TotalPlay in Mexico; CableOnda in Panama; Compuzip within the Dominican Republic; Purple Intercable in Colombia; Purple TV Cables in Chile; Purple de la ATVCP in Peru; Plataforma ÑÑ.TV in Spain… and and the listing retains rising, however everyone can watch the channel via its streaming website http://www.ucltelevision.com/vivo/.

As well as, now our program can be broadcasted via the SOMOS channel, the most important community of native channels in Argentina, belonging to Private Stream.

Parsa Abbasi, why is there no LivelyVerse White Paper in your web site?

As a result of we’re modifying it, we’ve launched a brand new product, which can be prepared in a couple of weeks and we consider it will possibly change the entire paradigm of how enterprise strikes from web2.0 to web3.0.

One of many huge issues for blockchain enterprise homeowners who will not be tech savvy are safety points with respect to their technical gear, since “technically” the final one who deploys is the sensible contract proprietor and which means that individual may personal the entire enterprise..

Along with that, there are different issues, akin to excessive prices as a result of having to improve the technical infrastructure, and complexity… amongst others.

Our new SCAOCS (Sensible Contract As On Chain Service)product permits these enterprise homeowners to regulate their ACL (Entry Management Checklist) and migrate from web2 to web3 in a easy method, with just some clicks, simplifying the processes. Identical to a SAAS product.

Parsa Abbasi, In 2022, international enterprise funding totaled $445 billion, a 35% year-over-year decline from the $681 billion startups raised in 2021. How has this steep downturn impacted LivelyVerse?

Throughout 2022, political and army conflicts occurred in a number of areas and political and regulatory occasions can have a major influence on market uncertainty and, subsequently, on funding choice making.

The opposite topic that we should always take note of is the worldwide recession anticipated as a result of results of the Covid period. Financial insurance policies of various nations, particularly Fed, is one other concern that we shouldn’t neglect.

I can say that the decline in international mutual funds has affected the business as an entire. Nevertheless, we consider that this development has highlighted the necessity for options that present an exit plan for buyers and broaden their portfolios and choices, which is why our growth of “Innoverse decentralized VC” to mitigate these issues brought on by the dearth of a liquid exit plan for buyers, will turn out to be sturdy.

In your expertise, Gabriela Reyes, what are the important thing substances to a profitable blockchain/crypto advertising and marketing marketing campaign, and the way is success measured?

One of many key substances to success is crafting a message that not solely highlights the distinctive advantages of the expertise, but additionally speaks on to the wants and ache factors of the target market. Whether or not via focused promoting, content material creation, or influencer partnerships, it’s important to speak the worth proposition in a method that resonates with potential customers.

It’s also necessary to have a radical understanding of the target market and their behaviors, which ought to affect not solely the content material of the advertising and marketing marketing campaign, but additionally the channels used to succeed in them. Whether or not via social media, occasions, or conventional promoting like TV, the purpose is to have interaction with potential customers the place they’re most energetic and attentive.

Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear objectives, actionable ways, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.

After the chaos of 2022 within the crypto world, what can we anticipate in 2023?

It is necessary to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying expertise of blockchain has continued to reveal its potential for innovation and progress.

In 2023 and past, I consider that the expertise of blockchain can have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in accordance with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.

Finally, a profitable advertising and marketing marketing campaign requires a well-planned and executed technique, full with clear objectives, actionable ways, and measurable metrics to evaluate success. This includes figuring out the specified outcomes and the important thing metrics to trace progress and make changes as wanted.

Parsa Abbasi, after the chaos of 2022 within the crypto world, what can we anticipate in 2023?

It is necessary to distinguish between the expertise of blockchain and cryptocurrencies. Whereas cryptocurrencies have skilled important volatility and uncertainty in recent times, the underlying expertise of blockchain has continued to reveal its potential for innovation and progress.

In 2023 and past, I consider that the expertise of blockchain can have important success, pushed by its potential to revolutionize numerous industries, together with finance, provide chain administration, and plenty of others. For instance, in accordance with a current report by Grand View Analysis, the worldwide blockchain market is anticipated to succeed in USD 39.7 billion by 2025, rising at a CAGR of 67.3% from 2020 to 2025.

Nevertheless, I’ve issues about using cryptocurrencies and central financial institution digital currencies (CBDCs). The introduction of CBDCs raises important questions on privateness, as they’ve the potential for use as a software for presidency surveillance and management. This, in flip, may have far-reaching penalties for monetary regulation and the way forward for cryptocurrencies.

Regardless of these issues, I consider that there’s a promising future for cryptocurrencies because the expertise continues to mature and evolve, and as regulatory frameworks turn out to be clearer and extra steady, I consider that cryptocurrencies and blockchain will play an more and more necessary function in our monetary and financial methods. The potential for elevated effectivity, transparency, and safety provided by these applied sciences can’t be ignored, and I’m assured that we are going to proceed to see important progress and adoption within the coming years.