Apple on Tuesday launched new iPads that can give us a lot to speak about for weeks to come back. The brand new Tenth-generation iPad is a whole redesign that brings it in keeping with the Air and mini, and the brand new iPad Professional is the quickest pill ever made, with an M2 processor and Wi-Fi 6E. In easy phrases, Apple’s new tablets are its strongest ever, bringing extra choices for shoppers at each ends of the spectrum.
However shopping for an iPad can be extra complicated than ever. Apple now has 5 completely different iPad strains beginning at $329 and going all the way in which as much as $2,000-plus. Right here’s how the fashions break down:
- iPad (Ninth era, 64GB): $329
- iPad (Ninth era, 256GB): $479
- iPad (Tenth era, 64GB): $479
- iPad mini (64GB): $499
- iPad (Tenth era, 256GB): $599
- iPad Air (64GB): $599
- iPad mini (256GB): $649
- iPad Air (256GB): $749)
- iPad Professional (11-inch, 128GB): $799
- iPad Professional (11-inch, 256GB): $899
- iPad Professional (11-inch, 512GB): $1,099
- iPad Professional (12.9-inch, 128GB): $1,099
- iPad Professional (12.9-inch, 256GB): $1,199
- iPad Professional (12.9-inch, 512GB): $1,399
- iPad Professional (11-inch, 1TB): $1,499
- iPad Professional (12.9-inch, 1TB): $1,799
- iPad Professional (11-inch, 2TB): $1,899
- iPad Professional (12.9-inch, 2TB): $2,199
And people costs don’t even account for the mobile choices, which add $200 to the iPad Professional, $150 to the Tenth-gen iPad, iPad Air, and iPad mini, and $130 to the Ninth-gen iPad. Nor does it account for the truth that 64GB of storage isn’t actually sufficient for a tool that’s imagined to be a “pc.”
So whereas choices are undoubtedly good, they may also be overwhelming. In case you have $600 to spend, for instance, you may get a brand new iPad with 256GB of storage or an iPad Air with 64GB of storage, an iPad mini with 64GB of storage, or a Ninth-gen iPad with 256GB of storage and mobile connectivity. And all of these fashions have completely different screens, completely different processors, and completely different coloration choices.
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That’s the place it actually will get complicated. Contemplate these information about Apple’s iPad lineup:
- Three distinct iPads primarily have the identical sized 11-inch show.
- The Tenth-gen iPad doesn’t have the anti-reflective coating that was launched in 2014.
- Each iPad Apple sells has a special processor.
- 64GB of storage is simply too little and 256GB of storage is an excessive amount of for many customers.
- The Tenth-gen iPad is the one mannequin to have a selfie digicam in panorama orientation.
- The iPad Professional has newer Bluetooth (5.3) than the Tenth-gen iPad (5.2) and the iPad Air and mini (5.0).
- The iPad mini is the one mannequin that doesn’t assist any of Apple’s keyboard circumstances.
- The Tenth-gen iPad nonetheless doesn’t assist the 2nd-generation Apple Pencil.
So not solely do you’ll want to wade by way of almost two dozen choices when deciding which pill to purchase, however you even have to think about small variations within the numerous lineups that may not be apparent to informal shoppers. Most consumers most likely couldn’t inform the distinction between the Tenth-gen iPad’s unlaminated show and the iPad Air’s laminated show or really feel the velocity of an A15 versus an A13. How are shoppers imagined to make a wise shopping for resolution when they should make a spreadsheet and an explainer simply to determine the completely different options?
And who’s the iPad Air for now? It has an M1 processor and second-gen Apple Pencil assist, however if you happen to’re a person who wants these options, it is best to think about the 11-inch iPad Professional. And if you happen to’re not, it is best to simply get the Tenth-gen iPad and save $150. And what in regards to the iPad mini? Is it price spending $50 extra than the Tenth-gen iPad for a smaller display and a barely higher processor?
After which there’s the difficulty of updating. The Tenth-gen iPad has solely simply been launched, so we don’t understand how usually it will likely be up to date, however we do know in regards to the different strains:
iPad mini: Final replace in September 2021; subsequent anticipated replace March 2023
iPad Air: Final replace in March 2022; subsequent anticipated replace September 2023
iPad Professional: Final replace in October 2022; subsequent anticipated replace March 2024
So if you happen to purchase an iPad subsequent February, it’s important to think about that the iPad mini is perhaps up to date quickly. If you would like one in the summertime, there’ll most likely be an iPad Air replace proper across the nook.
The brand new iPad was imagined to simplify shopping for choices nevertheless it solely muddled the lineup additional. And it gives the look that Apple nonetheless doesn’t fairly perceive what to do with its pill lineup, so it continues to throw increasingly more on the wall to see what is going to stick. And sooner or later, shoppers are simply going to cease attempting to determine it out.