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Matt Damon mentioned he promoted Crypto.com to lift cash for Water.org.
Water.org is a non-profit group that goals “to convey water and sanitation to the world.” It has applications in Bangladesh, Brazil, Cambodia, India, Indonesia, Kenya, Mexico, Peru, the Philippines, Tanzania, and Uganda.
Damon mentioned touring the world in the course of the late 80s introduced him face-to-face with excessive poverty, which motivated him to take motion.
He believes fixing poverty begins with fixing the substandard water and sanitation rife in lots of growing international locations. In 2009, he co-founded Water.org together with sanitation skilled Gary White.
Damon donates his advert payment
Attending the premiere of his newest movie Air in Los Angeles on March 27, the Related Press requested Damon about his sponsorship by Crypto.com.
The A-lister mentioned he agreed to do the Crypto.com industrial primarily based on supporting Water.org, which “had a down yr.”
“I did that industrial in an try to lift cash for Water.org.”
Damon added that the cost he obtained from doing the industrial was donated completely to the charity. Furthermore, when Crypto.com found this, they offered an extra $1 million – to which he’s very grateful.
“Crypto.com heard about that, and so they gave one million {dollars} to Water.org. Fully, simply on their very own, so I undoubtedly have a whole lot of gratitude for them.”
Air particulars the story of a rookie Michael Jordan teaming up with a fledging shoe firm to construct a culturally important model. Damon performed the position of Nike Advertising Govt Sonny Vaccaro, who signed Jordan in 1984, snatching him away from Adidas and Converse.
Crypto.com slammed for overspending
The now-infamous “Fortune favors the daring” advert was blasted as macro circumstances tightened and crypto contagion unfold throughout the trade – with many corporations slicing workers to outlive the disaster.
In January 2023, Crypto.com mentioned it was letting go of 20% of its workforce, taking its headcount all the way down to an estimated 3,600 to 4,500 staff. The earlier yr noticed two rounds of layoffs.
Crypto.com CEO Kris Marszalek mentioned the corporate’s development initiatives had been overly bold, failing to contemplate contagion threat and “detrimental financial developments.”
In June 2022, Binance CEO Changpeng Zhao implied overspending on advertisements landed rival exchanges in a troublesome spot.
“It was not simple saying no to Tremendous bowl advertisements, stadium naming rights, massive sponsor offers a couple of months in the past, however we did.”
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