Google’s YouTube is nearing a deal to amass the rights to the Nationwide Soccer League’s Sunday Ticket package deal of video games, in line with three folks with data of the talks, a deal that may convey a staple of conventional tv into the streaming realm.

Google has mentioned paying about $2.5 billion a yr to the league, $1 billion greater than DirecTV, which had the rights for years, in line with two of the folks, who would communicate solely anonymously to debate confidential negotiations.

The league may obtain extra funds primarily based on the variety of YouTube subscribers that Google is ready to add, in addition to different efficiency benchmarks, the folks stated. The size of the contract is unclear.

The cope with YouTube, if it goes by way of, may lead to a sudden inflow for YouTube TV, its premium streaming product. DirecTV has 1.5 million to 2 million Sunday Ticket subscribers, who pay a further price for entry to each recreation on Sunday afternoons besides these broadcast of their native markets. YouTube stated in July that YouTube TV had greater than 5 million subscribers and trial customers of the product, which prices $64.99 a month.

A deal between YouTube and the N.F.L. might be reached as quickly as this week, the folks stated.

YouTube didn’t reply to a request for remark. A spokesman for the league declined to remark.

YouTube’s pursuit of Sunday Ticket is the most recent signal that dwell sports activities, the glue that holds the standard cable bundle collectively, is shifting towards video-streaming corporations. Amazon reached an settlement final yr to stream the N.F.L.’s Thursday evening soccer video games on its Prime video service for $1 billion yearly, and Apple has struck offers to stream each Main League Baseball and Main League Soccer. The Apple TV+ streaming service has already struck wealthy offers to land main stars for its movies and TV exhibits, together with “The Morning Present” and “Killers of the Flower Moon.”

Because the negotiations stretched on, Apple grew to become skeptical that the Sunday Ticket package deal was value what the N.F.L. was in search of and ended severe conversations a few potential deal, an individual aware of the matter stated. Apple honed its deal with finishing a deal to sponsor the halftime present for the 2023 Tremendous Bowl, which it believes will elevate the profile of its Apple Music service.

DirecTV’s rights for Sunday Ticket are set to run out on the finish of the 2022 common season. There was years of hypothesis about who would possibly land the coveted rights.

Inside the final yr, it grew to become clear that the league had set its sights on promoting the Sunday Ticket rights to a streaming service. In July, the N.F.L. commissioner, Roger Goodell, stated in an interview with CNBC {that a} streaming purchaser could be “greatest for shoppers.” Apple, YouTube and Amazon quickly emerged as main contenders, tech giants with bankrolls and audiences sufficiently big to entice the N.F.L.

A lot of components weighed on the deal-making course of. The league explored bundling the package deal of out-of-market Sunday N.F.L. video games with a few of its different media belongings, together with the NFL Community, complicating issues. As well as, giants like N.F.L. and Apple are accustomed to getting their approach throughout negotiations, and neither facet wished to budge.

Final week, Mr. Goodell stated talks have been at a “crucial” stage.

The Sunday Ticket package deal is the final large piece of the N.F.L. media rights puzzle to be bought. In March 2021, the league introduced 10-year offers with all of its main tv companions value greater than $100 billion.

As soon as the N.F.L. deal is struck, trade hypothesis will flip to negotiations for the rights to indicate Nationwide Basketball Affiliation video games, talks which can be anticipated to start in earnest subsequent yr. Disney and Warner Bros. Discovery, two main N.B.A. rights holders, are anticipated to discover a bid, as are among the greatest streaming platforms.

The Wall Avenue Journal earlier reported YouTube was in superior talks to amass the rights.

Nico Grant and Tripp Mickle contributed reporting.