YouTube’s gaming group pushed again towards the corporate this week after some creators noticed their previous movies demonetized out of the blue.

The offender is a brand new coverage that the corporate launched again in November in an effort to make sure sorts of content material extra advertiser pleasant. That change, made to YouTubes’s advertiser-friendly content material pointers, overhauled the platform’s method to profanity and violence.

The excellent news is that whereas we don’t fairly know what the corporate will do but, YouTube is outwardly listening to creators’ issues.

“In current weeks we’ve heard from many creators concerning this replace,” YouTube spokesperson Michael Aciman instructed TechCrunch. “That suggestions is vital to us and we’re within the course of of creating some changes to this coverage to handle their issues. We are going to observe up shortly with our creator group as quickly as we now have extra to share.”

In November, YouTube expanded its definition of violence past real-world depictions, together with in-game violent content material “directed at an actual named particular person or acts which might be manufactured to create surprising experiences (akin to brutal mass killing).” The corporate stated that gore in “normal sport play” was high-quality, however solely after the primary 8 seconds of a video. The entire part left loads of room for interpretation, for higher or worse.

The modifications to its profanity coverage had been extra drastic. YouTube introduced that it could now not depend “hell” and “rattling” as profane phrases, however all different profanity can be lumped collectively as an alternative of differentiated based mostly on severity (e.g. phrases like “shit” and “fuck” would now be handled the identical means). Additional, “profanity used within the title, thumbnails, or within the video’s first 7 seconds or used persistently all through the video might not obtain advert income,” in keeping with the brand new coverage.

If the swearing kicks in after the primary 8 seconds of a video, it’s nonetheless eligible, however a number of the modifications stood to have an effect on a large swath of movies —lots of which had been made properly earlier than the modifications had been introduced. Creators began noticing the brand new insurance policies in impact across the finish of December, watching some movies be slapped with new restrictions that restrict their attain and advert eligibility.

YouTube creator Daniel Condren, who runs RTGame, explored the impression of the coverage change on his personal channel in a video that racked up greater than 1,000,000 views this week. Condren has been grappling with the enforcement modifications in current weeks after seeing roughly a dozen movies demonetized and his request for appeals rejected.

“I genuinely really feel like my complete livelihood is in danger if this continues,” Condren wrote on Twitter. “I’m so upset that is even occurring and that there appears to be nothing I can do to resolve it.”

YouTube didn’t reply to our follow-up questions on the way it plans to tweak the coverage, however we’re definitely curious if the platform will roll again enforcement for previous, beforehand printed movies that creators may depend on for revenue.

Within the face of rising regulation focusing on social media’s relationship with underage customers, the corporate is clearly making an attempt to make its huge trove of movies extra age-appropriate (and advertiser pleasant). However retrofitting age restrictions and new monetization guidelines onto a platform like YouTube is a fragile stability — and on this case the modifications had a swift, sweeping impression that gave creators little time to adapt.