The Alpha:
- The Now Go assortment of two,750 NFTs providing unique entry to nft now’s ecosystem is right here.
- Produced by the N3 Basis, the NFTs might be launched in three minting phases at nowpass.xyz.
- Section One begins on March 23 at 10 am ET, Section Two on March 23 at 2 pm, and Section Three — the general public sale of the NFTs — begins on March 24 at 9 am.
Dive deeper
Conventional media isn’t simply problematic, it’s damaged. With the rise of social media and programmatic promoting within the final twenty years, media shops have turn out to be hooked on the visitors social platforms introduced them. The result’s a system that optimizes for clicks and advert income reasonably than tales of substance and journalistic integrity.
Anybody who has used the web for quite a lot of years is accustomed to the ugly realities that this sort of mannequin has cultivated: the prolific unfold of misinformation, the promoting of person knowledge to the best bidder, and the ever-increasing fragmentation of the cultural and political bonds wanted to type a simply, forward-looking society.
Even on the degree of the consumer-publisher relationship, this mannequin is deeply problematic and imbalanced — on each ends. Quite than placing a premium on producing informative, unbiased content material, media organizations are incentivized to goal for web page views and for income. They’re motivated to trace their audiences, virtually predatorily, to discover ways to higher hook them sooner or later. Readers are likewise drawn to more and more sensationalist content material, providing their time (and their knowledge) to whoever can wave the shiniest headline in entrance of them.
And essentially the most astonishing factor about all of it is that neither social gathering is pleased with this technique.
The Now Go is an opportunity to alter this outdated, regressive media mannequin for the higher. With the Now Go, holders will acquire entry to the Now Community – nft now’s ecosystem of media choices and initiatives primarily based on the values of digital possession and a reciprocal relationship with our group.
The Now Community might be constructed over time, not in a single day. Whereas there’s loads within the pipeline but to be revealed, a few of its introduced choices embody:
- Unique entry to nft now’s acclaimed IRL and digital occasions.
- A primary take a look at info and insights unique to holders, together with personal chats with trade leaders.
- Precedence signup to allowlists for high initiatives within the web3 house.
- Reward mechanisms for participation, together with XP factors for sharing, participating, and contributing to nft now content material, which will be exchanged for unique rewards.
- Entry to community-curated content material initiatives, resembling on-chain nomination and voting for main sequence like Subsequent Up.
- A specialised suite of merchandise designed that can assist you reach web3’s fast-paced local weather.
You possibly can be taught extra in regards to the imaginative and prescient for the Now Community in our op-ed right here.

Now Go Mint phases
Minting will happen in three phases at nowpass.xyz. Be sure you have some ETH in a non-custodial digital pockets like MetaMask or WalletConnect suitable wallets, otherwise you gained’t be capable to mint your Now Go. You possibly can test your allowlist eligibility by connecting your pockets to the location.
Section One — which begins on March 23 at 10 am ET and ends at 2 pm— will embody NFT100 and Subsequent Up honorees, artists, and visitor audio system who joined us at The Gateway. Others eligible for Section One of many mint are Day One POAP holders in addition to buyers and companions. nft now employees members may also every obtain one Now Go throughout this part of the mint below a 12-month lockup.
Section Two begins on March 23 at 2 pm and ends at 9 am on March 24. These eligible for this stage of the mint are people chosen in allowlist giveaways, group collaborations, and Premint signups.
Section Three — beginning March 24 at 9 am—will open the Now Go to the general public if provides final.
